How do you differentiate your business in 2022?
Downloadable guide to the important things for 2022
Running a business or leading a team can be a lonely place sometimes and we’re expected to know ‘it all’ - the latest trends, the latest legislation, the predictions for the future and the next big thing waiting around the corner.
Chapter 1: Marketing Strategy: What Works?
Marketing is an essential part of any successful business, having a strategy boosts its effectiveness. Without it, you won't be able to reach your goals or know what's working for you. Look at what generally works and what’s not worth the squeeze, why having a strategy is mandatory and setting a goal for your marketing in 2022.
Chapter 2: Brand Awareness
Brands are more than just a logo and some text; brands have a whole persona. Whether or not that’s a positive or memorable one is up to you. Why is a brand important and how do you create something amazing that helps you to reach your objectives? Learn how to fashion a brand built on values, vision and purpose.
Chapter 3: Consumer insights for 2022
Data is integral to marketing effectiveness. We’ve crunched a few numbers and collated others to bring you invaluable insights. Consumers adapt, react and change to accommodate their surrounding environment. The pandemic acted as a catalyst for step changes in how people buy goods or services, it also spurred technology adoption and shifts in how we spend our time.
Chapter 4: What is the digital boom?
The internet has created the biggest growth opportunity for businesses. Now, it is one of the most important places where you can show who you are and what you do. The pandemic merely accelerated this trend to the point where if you’re not digital; you don’t exist. Learn how to transform your business, taking full advantage of the digital boom.
Chapter 5: Wellness for Business Leaders
Wellness in the workplace is a hot topic. Lifestyle changes and the collective experience of the last couple of years have made us all so acutely aware of the importance of our health. This trend will continue and one of the less desirable by-products of the unusual changes is the great resignation. Wellness is becoming paramount inside and outside the workplace.
Chapter 6: How to utilise data and AI
Cookies. Insight maturity. AI. ML. These are different factors that are becoming important and will shape the media around marketing for the year to come. Make sure that you’re on top of these or else you’ll have problems with your audience or may seem antiquated to your followers. Make use of big data and bring big benefits to your business.
Chapter 7: Expertise and Resource
A successful employer branding strategy will help you attract and retain the best talent. You’re able to positively transform or enhance your company's image, which is essential for any business looking at long term success in today’s world. Candidates have more choices and opportunities than ever before, so making sure your proposition is clear is imperative to building excellent teams.
Chapter 8: Diversity and Inclusion
Diverse teams and inclusive leadership cultures allow organisations to harness the talent they have, attract new hires who are just as passionate about their work. When people feel like there's no barrier between them and what makes them happy at home, personally and at work, it’s a recipe for company success. An inclusive workplace is needed in 2022 and beyond.
So in answer to our original question:
Do you know how to differentiate your business in 2022?
Fill out the form below to get our downloadable guide to the important things for 2022.
We don’t proclaim to have all the answers, but we’ve certainly created some content for lively debate, discussion and opinion. If nothing more it will spark your imagination, seed some ideas of things you didn’t think possible and put you ahead of the crowd.