It doesn’t matter if you’ve just embarked on your first start up or you’re a fully flourished entrepreneur; you need to know how to sell. Selling is the make or break of any business -and time is money. Here are 4 tips to help you sell, sell, sell.
- Train your staff yourself
If you’re a business owner, you probably know your product or service better than anyone. You know what makes it unique, why customers will benefit from it and who to sell it to. Your potential is only as high as the people who are selling for you – if you can get them doing it as well as you can, the sales will rise.
- Be honest with your prospects
There’s no use saying your service is the best of its kind if it isn’t. What you say really counts – you have to say what you mean and mean what you say. Honesty builds trust, and it’ll help you promote to your prospects what really does make your business great. It’s better to always deliver.
- Know who you’re going to follow up
Always plan when you’re going to follow prospects up, be that through a returned phone call or a scheduled automated email. By keeping organised and ensuring you’re coming back to everyone at the right time and in the right way, you’ll ensure they’re not forgotten and they remain in the knowledge that they’re important to you.
- Respond quickly
35-50% of sales go to the supplier that replies first – so grab them before they take their needs elsewhere. Salespeople who reach out to leads within 1 hour are seven times more likely to qualify than those who wait one to two hours. Selling is a race and speed is of the essence. Be first across the finish line as often as you can.
Mastering the art of selling is crucial to the success of any business. The trick is finding the perfect balance between selling successfully and maintaining fantastic service. If you can deliver what you promised in the sale every time, your clients and customers will start selling for you.
Our team are perfectly equipped with the knowledge to nurture both your business and your personal expertise to success. Give us a call on 01462 262020 or email us at hello@focus7int.com to find out more.