--- title: Marketing Trends and Advice from Focus7 | Milda Rowlinson description: Marketing Trends, Marketing Advice, Personal Brand, Business Brand, Purpose, Growth, CRM, Automation, Training --- [![Focus7 logo](https://info.focus7int.com/hs-fs/hubfs/On-Purple-1.jpg?width=1255&height=887&name=On-Purple-1.jpg "Focus7 logo")](https://info.focus7int.com/) Open main menu Close main menu # Focus7 Blog Select Category A blog about blogs ad formats Apprenticeships armed forces army artificial intelligence B2B b2c marketing B2P bloggers BoB Brand brand agency brand development brand guidelines brand identity brand refresh brand strategy brand workshop branding branding agency brandmeansbusiness brands british army leadership building a brand business business growth business leadership business plan business planning business strategy business tips campaign marketing campaigns christmas christmas season coaching content content marketing content strategy copy copywriting corporate branding corporate logo corporate stationery Creative creativity crm customer customer experience customer lifetime value customer relationships customers Data protection David Langdown design design agency digital digital ads digital campaigns digital marketing direct mail DNA Easter email marketing emails female empowerment feminism focus7 focus7 international focused GDPR gender equality google algorithm graphic design grinch growth guidelines holidays ICO influencers Infusionsoft infusionsoft crm infusionsoft integration integrated marketing campaigns integrated marketing communications integrations international women's day IWD iwd 2019 key performance indicators KPIs ladder leadership leadership & management learning at work Learning at work week local marketing logo logo design marketing marketing channels marketing communications marketing mix marketing strategy marketing trends masterclass mental health mental health awareness mental health week Michael McGrath mother's day motivate your team motivation Muscular Dystrophy News newsletter online online ads online experience photography photos pioneering women planning press for progress print print marketing Productivity rebrand rebranding rememberance day search engine rankings seasonality SEO sexism small business social social media social media tips stationery stationery design strategic management Strategy streaming team motivation Technical TEDx The Muscle Help Foundation the power of the polar hug tone of voice trends types of ads ui ui design User Experience User Experience design user interface USP UX UX design valentines veterans video video marketing videos visual identity web design website website design websites wellbeing winter wordpress wordpress integration workshops youtube Posts by: ## Milda Rowlinson ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/New-normal-digital-min.jpg) [digital](https://info.focus7int.com/en-gb/tag/digital) ### [What’s the new normal? It’s digital.](https://info.focus7int.com/en-gb/2020/05/05/whats-the-new-normal-its-digital) May 5, 2020 9:50:14 AM To deal with the spread of coronavirus, governments around the world have had to make some dramatic decisions, and perhaps none more so that the introduction of lockdowns. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2020/05/05/whats-the-new-normal-its-digital) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Pivot-your-business-min.jpg) [Strategy](https://info.focus7int.com/en-gb/tag/strategy) ### [Prepare to pivot your business](https://info.focus7int.com/en-gb/2020/04/30/prepare-to-pivot-your-business) Apr 30, 2020 9:58:16 AM It’s a fact of commercial life that there is an economic cycle. We have periods of growth followed by stagnation leading to decline. That decline generally sparks creativity and innovation, which then drives the next upturn to growth, generally to above the previous level. So it continues. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2020/04/30/prepare-to-pivot-your-business) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Email-deliverability-min.jpg) [digital](https://info.focus7int.com/en-gb/tag/digital) ### [How to improve your email deliverability and avoid SPAM filters](https://info.focus7int.com/en-gb/2020/04/22/how-to-improve-your-email-deliverability-and-avoid-spam-filters) Apr 22, 2020 11:26:20 AM In order to gain more engagement in these challenging times, businesses are ramping up their marketing communication efforts and reaching out to their database communities. As consumers and customers, we all appreciate that algorithms and filters are essential to stop our inboxes being flooded with unsolicited emails, however, **as a sender** you need to **be aware of the rules and requirements** in order to prevent **your genuine email** being written off by the algorithms as spam. Here are some helpful suggestions for you to consider: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2020/04/22/how-to-improve-your-email-deliverability-and-avoid-spam-filters) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/ui-vs-ux.png) [ui,](https://info.focus7int.com/en-gb/tag/ui) [UX,](https://info.focus7int.com/en-gb/tag/ux) [digital,](https://info.focus7int.com/en-gb/tag/digital) [UX design,](https://info.focus7int.com/en-gb/tag/ux-design) [User Experience design,](https://info.focus7int.com/en-gb/tag/user-experience-design) [ui design,](https://info.focus7int.com/en-gb/tag/ui-design) [User Experience,](https://info.focus7int.com/en-gb/tag/user-experience) [user interface](https://info.focus7int.com/en-gb/tag/user-interface) ### [UX vs UI: What is the difference?](https://info.focus7int.com/en-gb/2020/03/31/ux-vs-ui-what-is-the-difference) Mar 31, 2020 9:50:25 AM UI, UX, MVP, CX, SaaS…IDK! [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2020/03/31/ux-vs-ui-what-is-the-difference) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/7-elements-of-user-experience-design-min.jpg) [UX,](https://info.focus7int.com/en-gb/tag/ux) [digital,](https://info.focus7int.com/en-gb/tag/digital) [UX design,](https://info.focus7int.com/en-gb/tag/ux-design) [User Experience design,](https://info.focus7int.com/en-gb/tag/user-experience-design) [User Experience](https://info.focus7int.com/en-gb/tag/user-experience) ### [The 7 key elements of good User Experience (UX) design](https://info.focus7int.com/en-gb/2020/03/10/the-7-key-elements-of-good-user-experience-ux-design) Mar 10, 2020 12:36:38 PM UX stats show that 88% of online shoppers say they wouldn’t return to a website after having a bad user experience  *(source: Amazon Web Services)* – clearly UX (User Experience) is not something to be ignored. But what actually is user experience design? In today’s post, we’re going to talk about the 7 key elements of user experience design as outlined by Steve Krug, usability consultant and author of *‘Don’t make me think: A common sense guide to web usability’*. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2020/03/10/the-7-key-elements-of-good-user-experience-ux-design) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Brand-DNA-Test.png) [BoB,](https://info.focus7int.com/en-gb/tag/bob) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [DNA,](https://info.focus7int.com/en-gb/tag/dna) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [ladder](https://info.focus7int.com/en-gb/tag/ladder) ### [How a Brand DNA test can help you find out who you really are](https://info.focus7int.com/en-gb/2020/01/29/how-a-brand-dna-test-can-help-you-find-out-who-you-really-are) Jan 29, 2020 2:22:48 PM We often meet clients who say, “We’re not sure our customers know us. As in, *really* know us.” What we say to that is, “Well – do *you* know you?” [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2020/01/29/how-a-brand-dna-test-can-help-you-find-out-who-you-really-are) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Inclusive-Leadership-from-our-director-of-the-year3-min.jpg) [BoB,](https://info.focus7int.com/en-gb/tag/bob) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [ladder](https://info.focus7int.com/en-gb/tag/ladder) ### [Inclusive Leadership from our Director of the Year](https://info.focus7int.com/en-gb/2019/12/13/inclusive-leadership-from-our-director-of-the-year) Dec 13, 2019 3:28:05 PM **We are hugely delighted that our very own COO Leona Barr-Jones has been named Director of the Year for Inclusivity in 2019** [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/12/13/inclusive-leadership-from-our-director-of-the-year) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/GiveYourBrandALegUp-min-1.jpg) [BoB,](https://info.focus7int.com/en-gb/tag/bob) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [ladder](https://info.focus7int.com/en-gb/tag/ladder) ### [Give your brand a leg up](https://info.focus7int.com/en-gb/2019/10/28/give-your-brand-a-leg-up) Oct 28, 2019 4:52:22 PM Ok, confession time. Here at Focus7 it’s true to say that we’re obsessed with brand – and with good reason. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/10/28/give-your-brand-a-leg-up) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/printmarketing-blogbanner.jpg) [print,](https://info.focus7int.com/en-gb/tag/print) [print marketing,](https://info.focus7int.com/en-gb/tag/print-marketing) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Print’s not dead – and our new manifesto proves it!](https://info.focus7int.com/en-gb/2019/08/23/prints-not-dead-and-our-new-manifesto-proves-it) Aug 23, 2019 1:47:45 PM It’s tactile, it’s trustworthy, it’s permanent and we love it. Print! Despite what you may have read online, print is not dead – and savvy marketeers will do well to include it in their campaign mix. Here at Focus7, we’re adept in all aspects of digital marketing, but that hasn’t stopped us going to print to encapsulate our new #Brand**Means**Business positioning in a gorgeous concertina-fold 12-page brochure. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/08/23/prints-not-dead-and-our-new-manifesto-proves-it) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/B2b-blogbanner.jpg) [B2P,](https://info.focus7int.com/en-gb/tag/b2p) [brandmeansbusiness,](https://info.focus7int.com/en-gb/tag/brandmeansbusiness) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [Creative,](https://info.focus7int.com/en-gb/tag/creative) [B2B,](https://info.focus7int.com/en-gb/tag/b2b) [brand strategy](https://info.focus7int.com/en-gb/tag/brand-strategy) ### [In B2B marketing, brand means business more than ever](https://info.focus7int.com/en-gb/2019/07/25/in-b2b-marketing-brand-means-business-more-than-ever) Jul 25, 2019 9:10:14 AM We’ve been banging on for years about the need to approach B2B marketing with the same verve and creative energy displayed by the best practitioners of B2C. We believe that just because someone is at work, doesn’t mean they stop being human. Or stop having the same emotional responses to thoughtful, well-targeted, intelligent brand communication as they do at home. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/07/25/in-b2b-marketing-brand-means-business-more-than-ever) [1](https://info.focus7int.com/en-gb/author/milda-rowlinson) [2](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/2) [3](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/3) [4](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/4) [5](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/5) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram