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We’ve been banging on for years about the need to approach B2B marketing with the same verve and creative energy displayed by the best practitioners of B2C. We believe that just because someone is at work, doesn’t mean they stop being human. Or stop having the same emotional responses to thoughtful, well-targeted, intelligent brand communication as they do at home.
It’s time to unveil our refreshed positioning as an agency. Focus7 is now officially The Brand-led Business Growth Agency. It’s something that’s always been part of our DNA, but a recent internal brand workshop activity has enabled us to really focus on what makes us special and different.
Branding is all about showing off. We know what you’re thinking: nobody likes a show off! But meek and gentle brands simply won’t get heard in today’s noise. You don’t need to be arrogant or pushy, simply embrace what makes your brand unique!