Focus7 Blog

I won’t name names, that always feels a bit unnecessary to me, but I would like to share a story with you about brand promises.

In December, I ordered a new sofa from a company that promised that I could shop with confidence, expect quick delivery and receive unrivalled customer care and attention to detail. A new sofa is not an insignificant investment, I have an expectation it will be around for many years, so these are important factors, especially when it’s easier to buy cheaper!

April 2021 is World Stress Awareness Month, the 30th anniversary of its inception in 1992. 

One of the effects of the fight against COVID during the past year has been that people have revaluated what they consider to be essential services. There has been a general awakening to the fact that people like cleaners, refuse collectors, delivery drivers and retail workers have enabled society to function during the pandemic. 

Another week and another blog! “What’s the point?” you might ask, and it would be a fair question. At least it would be if you are in a 20th century mindset that says all marketing is about sending out offers to immediately impact your P&L; If you believe that marketing is all about pushing tactical activity out to deliver sales spikes – short term income in the hope of building to an exit that is based on long term equity.

As we went into the Covid crisis we knew trends that had already started would accelerate. This has become very evident in areas like the shift to e-commerce, the demise of several High Street brands and changes to working practices, such as the increase in flexibility, agility and working from anywhere, many of which will never revert to pre-pandemic ways.

March 8^th, 2021 is International Women’s Day, an occasion that we like to mark at Focus7. In previous years, the women in the company have written about personal challenges, personal achievements, female role models and so on.

You may have noticed there are a couple of topics that we love talking about, topics that run through everything we do – brand and purpose. But why?

You often hear people say, “don’t look back” but at Focus7 we believe that in order to build your personal or business brand, that is exactly what you should do.