--- title: Marketing Trends and Advice from Focus7 | Brand description: Brand | Marketing Trends, Marketing Advice, Personal Brand, Business Brand, Purpose, Growth, CRM, Automation, Training --- [![Focus7 logo](https://info.focus7int.com/hs-fs/hubfs/On-Purple-1.jpg?width=1255&height=887&name=On-Purple-1.jpg "Focus7 logo")](https://info.focus7int.com/) Open main menu Close main menu # Focus7 Blog Select Category A blog about blogs ad formats Apprenticeships armed forces army artificial intelligence B2B b2c marketing B2P bloggers BoB Brand brand agency brand development brand guidelines brand identity brand refresh brand strategy brand workshop branding branding agency brandmeansbusiness brands british army leadership building a brand business business growth business leadership business plan business planning business strategy business tips campaign marketing campaigns christmas christmas season coaching content content marketing content strategy copy copywriting corporate branding corporate logo corporate stationery Creative creativity crm customer customer experience customer lifetime value customer relationships customers Data protection David Langdown design design agency digital digital ads digital campaigns digital marketing direct mail DNA Easter email marketing emails female empowerment feminism focus7 focus7 international focused GDPR gender equality google algorithm graphic design grinch growth guidelines holidays ICO influencers Infusionsoft infusionsoft crm infusionsoft integration integrated marketing campaigns integrated marketing communications integrations international women's day IWD iwd 2019 key performance indicators KPIs ladder leadership leadership & management learning at work Learning at work week local marketing logo logo design marketing marketing channels marketing communications marketing mix marketing strategy marketing trends masterclass mental health mental health awareness mental health week Michael McGrath mother's day motivate your team motivation Muscular Dystrophy News newsletter online online ads online experience photography photos pioneering women planning press for progress print print marketing Productivity rebrand rebranding rememberance day search engine rankings seasonality SEO sexism small business social social media social media tips stationery stationery design strategic management Strategy streaming team motivation Technical TEDx The Muscle Help Foundation the power of the polar hug tone of voice trends types of ads ui ui design User Experience User Experience design user interface USP UX UX design valentines veterans video video marketing videos visual identity web design website website design websites wellbeing winter wordpress wordpress integration workshops youtube Posts about: ## Brand ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/brand_promise_blog-min.jpg) [Brand](https://info.focus7int.com/en-gb/tag/brand) ### [Great brands always keep their promises!](https://info.focus7int.com/en-gb/2021/05/19/great-brands-always-keep-their-promises) May 19, 2021 5:36:41 PM ### I won’t name names, that always feels a bit unnecessary to me, but I would like to share a story with you about brand promises. In December, I ordered a new sofa from a company that promised that I could **shop with confidence, expect quick delivery and receive unrivalled customer care and attention to detail**. A new sofa is not an insignificant investment, I have an expectation it will be around for many years, so these are important factors, especially when it’s easier to buy cheaper! [David Langdown](https://info.focus7int.com/en-gb/author/david-langdown) [Read more](https://info.focus7int.com/en-gb/2021/05/19/great-brands-always-keep-their-promises) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Love_blog_min.jpg) [Brand](https://info.focus7int.com/en-gb/tag/brand) ### [All you need is Love!](https://info.focus7int.com/en-gb/2021/02/11/all-you-need-is-love) Feb 11, 2021 11:35:59 AM ### Roses are red [Vida Barr-Jones](https://info.focus7int.com/en-gb/author/vida-barr-jones) [Read more](https://info.focus7int.com/en-gb/2021/02/11/all-you-need-is-love) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Brand-DNA-Test.png) [BoB,](https://info.focus7int.com/en-gb/tag/bob) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [DNA,](https://info.focus7int.com/en-gb/tag/dna) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [ladder](https://info.focus7int.com/en-gb/tag/ladder) ### [How a Brand DNA test can help you find out who you really are](https://info.focus7int.com/en-gb/2020/01/29/how-a-brand-dna-test-can-help-you-find-out-who-you-really-are) Jan 29, 2020 2:22:48 PM We often meet clients who say, “We’re not sure our customers know us. As in, *really* know us.” What we say to that is, “Well – do *you* know you?” [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2020/01/29/how-a-brand-dna-test-can-help-you-find-out-who-you-really-are) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Inclusive-Leadership-from-our-director-of-the-year3-min.jpg) [BoB,](https://info.focus7int.com/en-gb/tag/bob) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [ladder](https://info.focus7int.com/en-gb/tag/ladder) ### [Inclusive Leadership from our Director of the Year](https://info.focus7int.com/en-gb/2019/12/13/inclusive-leadership-from-our-director-of-the-year) Dec 13, 2019 3:28:05 PM **We are hugely delighted that our very own COO Leona Barr-Jones has been named Director of the Year for Inclusivity in 2019** [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/12/13/inclusive-leadership-from-our-director-of-the-year) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/GiveYourBrandALegUp-min-1.jpg) [BoB,](https://info.focus7int.com/en-gb/tag/bob) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [ladder](https://info.focus7int.com/en-gb/tag/ladder) ### [Give your brand a leg up](https://info.focus7int.com/en-gb/2019/10/28/give-your-brand-a-leg-up) Oct 28, 2019 4:52:22 PM Ok, confession time. Here at Focus7 it’s true to say that we’re obsessed with brand – and with good reason. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/10/28/give-your-brand-a-leg-up) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/B2b-blogbanner.jpg) [B2P,](https://info.focus7int.com/en-gb/tag/b2p) [brandmeansbusiness,](https://info.focus7int.com/en-gb/tag/brandmeansbusiness) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [Creative,](https://info.focus7int.com/en-gb/tag/creative) [B2B,](https://info.focus7int.com/en-gb/tag/b2b) [brand strategy](https://info.focus7int.com/en-gb/tag/brand-strategy) ### [In B2B marketing, brand means business more than ever](https://info.focus7int.com/en-gb/2019/07/25/in-b2b-marketing-brand-means-business-more-than-ever) Jul 25, 2019 9:10:14 AM We’ve been banging on for years about the need to approach B2B marketing with the same verve and creative energy displayed by the best practitioners of B2C. We believe that just because someone is at work, doesn’t mean they stop being human. Or stop having the same emotional responses to thoughtful, well-targeted, intelligent brand communication as they do at home. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/07/25/in-b2b-marketing-brand-means-business-more-than-ever) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_99451268-min.jpg) [brand agency,](https://info.focus7int.com/en-gb/tag/brand-agency) [masterclass,](https://info.focus7int.com/en-gb/tag/masterclass) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Think business growth with our brand building workshop](https://info.focus7int.com/en-gb/2019/05/02/think-business-growth-with-our-brand-building-masterclass) May 2, 2019 9:29:29 AM It’s a fundamental truth that businesses that don’t move forwards go backwards rather than stand still. Balance sheet reality insists that you simply have to keep growing – your customer base, product and service portfolios, sales lines, margins, profits, and, most precious of all, your brand reputation. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/05/02/think-business-growth-with-our-brand-building-masterclass) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Blog-bannerArtboard-1.jpg) [valentines,](https://info.focus7int.com/en-gb/tag/valentines) [brand workshop,](https://info.focus7int.com/en-gb/tag/brand-workshop) [workshops,](https://info.focus7int.com/en-gb/tag/workshops) [brand development,](https://info.focus7int.com/en-gb/tag/brand-development) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [Creative,](https://info.focus7int.com/en-gb/tag/creative) [brand refresh](https://info.focus7int.com/en-gb/tag/brand-refresh) ### [“It’s not me, it’s you. I don’t love you anymore.” A cautionary Valentine’s message for brand owners everywhere.](https://info.focus7int.com/en-gb/2019/02/13/its-not-me-its-you-i-dont-love-you-anymore-a-cautionary-valentines-message-for-brand-owners-everywhere) Feb 13, 2019 11:28:22 AM Love is in the air, everywhere we look around. Harangued hubbies are discovering that all the restaurants are already fully booked, supermarkets are selling limp red roses flown in on lumbering freight liners from Kenya’s Great Rift Valley (yes, really) and marketers are going all gooey with their copycat social media posts. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/02/13/its-not-me-its-you-i-dont-love-you-anymore-a-cautionary-valentines-message-for-brand-owners-everywhere) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_95077813-1.jpg) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Once upon a time, marketing was easy… 3 tips for effective modern brand storytelling](https://info.focus7int.com/en-gb/2019/01/30/3-tips-for-effective-modern-brand-storytelling) Jan 30, 2019 4:08:28 PM We’ve been celebrating National Storytelling Week here at Focus7, gathering around the agency hearth to swap tales of the good old days when marketing was easy; when all a brand needed was a single-minded proposition and a reasonable above-the-line spend. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/01/30/3-tips-for-effective-modern-brand-storytelling) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_92427031.jpg) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [WALKING THE WALK: WHY OUR BRAND REFRESH IS SO IMPORTANT](https://info.focus7int.com/en-gb/2019/01/09/walking-the-walk-why-our-brand-refresh-is-so-important) Jan 9, 2019 3:49:27 PM It’s a perennial problem for creative and strategic agencies everywhere. We’re always busy honing essence, personality, differentiation and the like for our clients. The challenge can be to recognise when it’s time to look inwards to discover whether our own brand needs an injection of fresh thinking. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/01/09/walking-the-walk-why-our-brand-refresh-is-so-important) [1](https://info.focus7int.com/en-gb/tag/brand) [2](https://info.focus7int.com/en-gb/tag/brand/page/2) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram