Focus7 Blog

We often meet clients who say, “We’re not sure our customers know us. As in, really know us.” What we say to that is, “Well – do you know you?”

We are hugely delighted that our very own COO Leona Barr-Jones has been named Director of the Year for Inclusivity in 2019

Ok, confession time. Here at Focus7 it’s true to say that we’re obsessed with brand – and with good reason.

It’s a fundamental truth that businesses that don’t move forwards go backwards rather than stand still. Balance sheet reality insists that you simply have to keep growing – your customer base, product and service portfolios, sales lines, margins, profits, and, most precious of all, your brand reputation.

Love is in the air, everywhere we look around. Harangued hubbies are discovering that all the restaurants are already fully booked, supermarkets are selling limp red roses flown in on lumbering freight liners from Kenya’s Great Rift Valley (yes, really) and marketers are going all gooey with their copycat social media posts.

Every time you receive a business card at an exhibition or a letter from a business in the post, you’re presented with another opportunity to judge them – positively or negatively. That’s why your corporate stationery design is more important than many people realise.

There are so many things to consider when creating a memorable logo, especially as they have such a major impact on how customers perceive brands. Imagine a world with no logos, and how difficult it would be to distinguish between different brands! Creating a brand logo design that knocks your customers off their feet is important to help differentiate you.

Every business needs a logo – without one, a brand lacks visual identity; there’s no ‘face’ to the name. For example, where would the McDonald’s be without its signature golden arches? The logo is instantly recognisable, even from miles away, and is used to tie the franchise model together.  

Branding is all about showing off. We know what you’re thinking: nobody likes a show off! But meek and gentle brands simply won’t get heard in today’s noise. You don’t need to be arrogant or pushy, simply embrace what makes your brand unique!

Creating a new brand is exciting, and it takes a lot of trial and error before you really get it right. But, no matter how amazing or successful your branding may be, it’s important to continually review and develop your brand further to attract new customers and retain your existing ones.