Focus7 Blog

To deal with the spread of coronavirus, governments around the world have had to make some dramatic decisions, and perhaps none more so that the introduction of lockdowns.

It’s a fact of commercial life that there is an economic cycle. We have periods of growth followed by stagnation leading to decline. That decline generally sparks creativity and innovation, which then drives the next upturn to growth, generally to above the previous level. So it continues.

In order to gain more engagement in these challenging times, businesses are ramping up their marketing communication efforts and reaching out to their database communities. As consumers and customers, we all appreciate that algorithms and filters are essential to stop our inboxes being flooded with unsolicited emails, however, as a sender you need to be aware of the rules and requirements in order to prevent your genuine email being written off by the algorithms as spam. Here are some helpful suggestions for you to consider:

UI, UX, MVP, CX, SaaS…IDK!

UX stats show that 88% of online shoppers say they wouldn’t return to a website after having a bad user experience  (source: Amazon Web Services) – clearly UX (User Experience) is not something to be ignored. But what actually is user experience design? In today’s post, we’re going to talk about the 7 key elements of user experience design as outlined by Steve Krug, usability consultant and author of ‘Don’t make me think: A common sense guide to web usability’.

We often meet clients who say, “We’re not sure our customers know us. As in, really know us.” What we say to that is, “Well – do you know you?”

We are hugely delighted that our very own COO Leona Barr-Jones has been named Director of the Year for Inclusivity in 2019

Ok, confession time. Here at Focus7 it’s true to say that we’re obsessed with brand – and with good reason.

It’s tactile, it’s trustworthy, it’s permanent and we love it. Print! Despite what you may have read online, print is not dead – and savvy marketeers will do well to include it in their campaign mix. Here at Focus7, we’re adept in all aspects of digital marketing, but that hasn’t stopped us going to print to encapsulate our new #BrandMeansBusiness positioning in a gorgeous concertina-fold 12-page brochure.

We’ve been banging on for years about the need to approach B2B marketing with the same verve and creative energy displayed by the best practitioners of B2C. We believe that just because someone is at work, doesn’t mean they stop being human. Or stop having the same emotional responses to thoughtful, well-targeted, intelligent brand communication as they do at home.