As a Customer Relationship Management (CRM) system, Infusionsoft offers many marketing techniques to help your business achieve the results you deserve. One of the greatest advantages of using Infusionsoft is being able to maximise customer engagement through marketing automation. By streamlining your marketing, Infusionsoft also allows you to create simple, or even complex, campaigns based on actions such as sales team tasks completed, e.g. appointment made, customer actions such as email opened, clicked, landing page visited or webform submitted to ensure your customers have the best experience of your business, and help your sales team in delivering that experience. Infusionsoft have a wealth of knowledge and know-how to draw from when it comes to marketing techniques.