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Before creating any new marketing campaigns, it’s important to review and assess previous campaigns to determine exactly how successful they were (or weren’t), and why. Without this information, you’ll be clueless as to what you should be spending time and money on to achieve your end goal.
Social media algorithms are causing a lot of worry and controversy among the business community. They were designed to help companies find a way to easily connect interesting content to readers, as well as help advertisers who could not afford traditional marketing. However, for many, this doesn’t seem to be the case and engagement is hard to come by, especially for a small growing businesses. But don’t panic. There are still many ways that you can utilise the algorithms to help your business grow – here’s how:
Are you a business owner, freelancer or blogger wondering how to create a newsletter that people will subscribe to? Great content will position you as the go-to expert in your field: a fantastic sales technique. Here are our 5 tips for creating the ultimate, must read newsletter:
As a marketer, it’s absolutely vital that you create a solid content marketing strategy in order to be successful. A good content plan states exactly why you are creating content, who you are targeting and what makes your business unique in comparison to your competitors. Here are our 6 top tips for developing a successful content marketing strategy:
One of the hottest debates taking place within the education sector is whether too many school leavers go to university. According to UCAS, there has been a significant rise in school leavers attending university, with a record number of 18 years olds staying in education, compared to those venturing into the workplace. However, with new alternative career opportunities, such as apprenticeships, university might not always be the best option depending on the individual.
Throughout history, women have been responsible for some of humanity’s most triumphant inventions and achievements, particularly in Science, Technology, Engineering and Maths, who were unafraid to ask questions and disregard the status quo. This International Women’s Day, discover the stories behind 4 surprising products you didn’t know were invented by women.
This month, in recognition of Mother’s Day on 11th March, we’re celebrating mothers everywhere by honouring them for providing us with support and guidance in life. Here are 6 business qualities we can learn from mothers:
Mindfulness is a growing trend for good reason. As we learn more about what makes for a healthier, happier working environment, many of us are looking for ways to improve our work-life balance and make the most out of our days. The greatest thing about mindfulness is that it can be practiced anywhere, any time, for as long as you want – you make the rules. So, if you’re thinking of jumping on the mindfulness bandwagon, here are 5 ways that it can help improve your work performance:
In 2017, 87% of online marketers used video content. One-third of online activity is also spent watching video, showing just how popular this form of content is, but many B2B businesses have no idea where to start when it comes to producing video content. Whilst videos created by B2C businesses are experimental and creative, there is no reason as to why your B2B business can’t produce the same, as long as your message is clear and informative. Here are 5 reasons to use video marketing in your B2B business:
As a start-up business, your priority is most likely to drive sales, increase profit and generate new leads. However, whilst this is important in order to become a successful business, it is just as crucial to invest in your brand, especially online, to increase your opportunities and reach out to new business. Building your brand online does takes time, and it’s likely you won’t see results overnight, but if you get it right, the results will be worth it. Here are 6 easy ways to build your brand online: