--- title: Marketing Trends and Advice from Focus7 | Milda Rowlinson (6) description: Marketing Trends, Marketing Advice, Personal Brand, Business Brand, Purpose, Growth, CRM, Automation, Training (6) --- [![Focus7 logo](https://info.focus7int.com/hs-fs/hubfs/On-Purple-1.jpg?width=1255&height=887&name=On-Purple-1.jpg "Focus7 logo")](https://info.focus7int.com/) Open main menu Close main menu # Focus7 Blog Select Category A blog about blogs ad formats Apprenticeships armed forces army artificial intelligence B2B b2c marketing B2P bloggers BoB Brand brand agency brand development brand guidelines brand identity brand refresh brand strategy brand workshop branding branding agency brandmeansbusiness brands british army leadership building a brand business business growth business leadership business plan business planning business strategy business tips campaign marketing campaigns christmas christmas season coaching content content marketing content strategy copy copywriting corporate branding corporate logo corporate stationery Creative creativity crm customer customer experience customer lifetime value customer relationships customers Data protection David Langdown design design agency digital digital ads digital campaigns digital marketing direct mail DNA Easter email marketing emails female empowerment feminism focus7 focus7 international focused GDPR gender equality google algorithm graphic design grinch growth guidelines holidays ICO influencers Infusionsoft infusionsoft crm infusionsoft integration integrated marketing campaigns integrated marketing communications integrations international women's day IWD iwd 2019 key performance indicators KPIs ladder leadership leadership & management learning at work Learning at work week local marketing logo logo design marketing marketing channels marketing communications marketing mix marketing strategy marketing trends masterclass mental health mental health awareness mental health week Michael McGrath mother's day motivate your team motivation Muscular Dystrophy News newsletter online online ads online experience photography photos pioneering women planning press for progress print print marketing Productivity rebrand rebranding rememberance day search engine rankings seasonality SEO sexism small business social social media social media tips stationery stationery design strategic management Strategy streaming team motivation Technical TEDx The Muscle Help Foundation the power of the polar hug tone of voice trends types of ads ui ui design User Experience User Experience design user interface USP UX UX design valentines veterans video video marketing videos visual identity web design website website design websites wellbeing winter wordpress wordpress integration workshops youtube Posts by: ## Milda Rowlinson ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_1032940582-5.jpg) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [key performance indicators,](https://info.focus7int.com/en-gb/tag/key-performance-indicators) [KPIs](https://info.focus7int.com/en-gb/tag/kpis) ### [Marketing KPIs: What They Are and Why You Need Them](https://info.focus7int.com/en-gb/2018/04/12/marketing-kpis-what-they-are-and-why-you-need-them) Apr 12, 2018 9:56:14 AM Before creating any new marketing campaigns, it’s important to review and assess previous campaigns to determine exactly how successful they were (or weren’t), and why. Without this information, you’ll be clueless as to what you should be spending time and money on to achieve your end goal. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/04/12/marketing-kpis-what-they-are-and-why-you-need-them) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_1058209394-5.jpg) [digital](https://info.focus7int.com/en-gb/tag/digital) ### [6 Ways to Beat Social Algorithms and Grow Your Business](https://info.focus7int.com/en-gb/2018/04/04/6-ways-to-beat-social-algorithms-and-grow-your-business) Apr 4, 2018 9:58:05 AM Social media algorithms are causing a lot of worry and controversy among the business community. They were designed to help companies find a way to easily connect interesting content to readers, as well as help advertisers who could not afford traditional marketing. However, for many, this doesn’t seem to be the case and engagement is hard to come by, especially for a small growing businesses. But don’t panic. There are still many ways that you can utilise the algorithms to help your business grow – here’s how: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/04/04/6-ways-to-beat-social-algorithms-and-grow-your-business) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_1019395249-5.jpg) [content marketing,](https://info.focus7int.com/en-gb/tag/content-marketing) [newsletter,](https://info.focus7int.com/en-gb/tag/newsletter) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [5 Tips for Creating a Must-Read Newsletter](https://info.focus7int.com/en-gb/2018/03/27/5-tips-for-creating-a-must-read-newsletter) Mar 27, 2018 11:26:58 AM Are you a business owner, freelancer or blogger wondering how to create a newsletter that people will subscribe to? Great content will position you as the go-to expert in your field: a fantastic sales technique. Here are our 5 tips for creating the ultimate, must read newsletter: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/03/27/5-tips-for-creating-a-must-read-newsletter) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_790678312-5.jpg) [content strategy,](https://info.focus7int.com/en-gb/tag/content-strategy) [content marketing,](https://info.focus7int.com/en-gb/tag/content-marketing) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [6 Top Tips for Developing a Content Marketing Strategy](https://info.focus7int.com/en-gb/2018/03/13/6-top-tips-for-developing-a-content-marketing-strategy) Mar 13, 2018 11:37:15 AM As a marketer, it’s absolutely vital that you create a solid content marketing strategy in order to be successful. A good content plan states exactly why you are creating content, who you are targeting and what makes your business unique in comparison to your competitors. Here are our 6 top tips for developing a successful content marketing strategy: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/03/13/6-top-tips-for-developing-a-content-marketing-strategy) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/blog-image-5.jpg) [Apprenticeships,](https://info.focus7int.com/en-gb/tag/apprenticeships) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [Technical](https://info.focus7int.com/en-gb/tag/technical) ### [‘Apprenticeships Work’: Why Apprenticeships Should Be Celebrated](https://info.focus7int.com/en-gb/2018/03/09/apprenticeships-work-why-apprenticeships-should-be-celebrated) Mar 9, 2018 2:03:58 PM One of the hottest debates taking place within the education sector is whether too many school leavers go to university. According to UCAS, there has been a significant rise in school leavers attending university, with a record number of 18 years olds staying in education, compared to those venturing into the workplace. However, with new alternative career opportunities, such as apprenticeships, university might not always be the best option depending on the individual. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/03/09/apprenticeships-work-why-apprenticeships-should-be-celebrated) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_489443428-6.jpg) [IWD,](https://info.focus7int.com/en-gb/tag/iwd) [press for progress,](https://info.focus7int.com/en-gb/tag/press-for-progress) [pioneering women,](https://info.focus7int.com/en-gb/tag/pioneering-women) [feminism,](https://info.focus7int.com/en-gb/tag/feminism) [international women's day,](https://info.focus7int.com/en-gb/tag/international-womens-day) [female empowerment,](https://info.focus7int.com/en-gb/tag/female-empowerment) [gender equality,](https://info.focus7int.com/en-gb/tag/gender-equality) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [4 Things You Didn’t Know Were Invented By Pioneering Women](https://info.focus7int.com/en-gb/2018/03/07/4-things-you-didnt-know-were-invented-by-pioneering-women) Mar 7, 2018 11:03:39 AM Throughout history, women have been responsible for some of humanity’s most triumphant inventions and achievements, particularly in Science, Technology, Engineering and Maths, who were unafraid to ask questions and disregard the status quo. This International Women’s Day, discover the stories behind 4 surprising products you didn’t know were invented by women. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/03/07/4-things-you-didnt-know-were-invented-by-pioneering-women) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_562604902-6.jpg) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [mother's day,](https://info.focus7int.com/en-gb/tag/mothers-day) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Business Qualities We Can Learn from Mothers](https://info.focus7int.com/en-gb/2018/03/06/business-qualities-we-can-learn-from-mothers) Mar 6, 2018 11:15:17 AM This month, in recognition of Mother’s Day on 11th March, we’re celebrating mothers everywhere by honouring them for providing us with support and guidance in life. Here are 6 business qualities we can learn from mothers: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/03/06/business-qualities-we-can-learn-from-mothers) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_770668528-5.jpg) [Strategy](https://info.focus7int.com/en-gb/tag/strategy) ### [5 Ways Mindfulness Can Improve Your Work Performance](https://info.focus7int.com/en-gb/2018/02/21/5-ways-mindfulness-can-improve-work-performance) Feb 21, 2018 2:27:19 PM Mindfulness is a growing trend for good reason. As we learn more about what makes for a healthier, happier working environment, many of us are looking for ways to improve our work-life balance and make the most out of our days. The greatest thing about mindfulness is that it can be practiced anywhere, any time, for as long as you want – you make the rules. So, if you’re thinking of jumping on the mindfulness bandwagon, here are 5 ways that it can help improve your work performance: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/02/21/5-ways-mindfulness-can-improve-work-performance) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_776410459-5-1.jpg) [search engine rankings,](https://info.focus7int.com/en-gb/tag/search-engine-rankings) [digital marketing,](https://info.focus7int.com/en-gb/tag/digital-marketing) [video,](https://info.focus7int.com/en-gb/tag/video) [digital,](https://info.focus7int.com/en-gb/tag/digital) [social media,](https://info.focus7int.com/en-gb/tag/social-media) [video marketing,](https://info.focus7int.com/en-gb/tag/video-marketing) [videos,](https://info.focus7int.com/en-gb/tag/videos) [youtube,](https://info.focus7int.com/en-gb/tag/youtube) [streaming,](https://info.focus7int.com/en-gb/tag/streaming) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [5 Reasons to Use Video Marketing in B2B](https://info.focus7int.com/en-gb/2018/02/20/5-reasons-use-video-marketing-b2b) Feb 20, 2018 2:47:35 PM In 2017, 87% of online marketers used video content. One-third of online activity is also spent watching video, showing just how popular this form of content is, but many B2B businesses have no idea where to start when it comes to producing video content. Whilst videos created by B2C businesses are experimental and creative, there is no reason as to why your B2B business can’t produce the same, as long as your message is clear and informative. Here are 5 reasons to use video marketing in your B2B business: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/02/20/5-reasons-use-video-marketing-b2b) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_264200777-5.jpg) [social,](https://info.focus7int.com/en-gb/tag/social) [emails,](https://info.focus7int.com/en-gb/tag/emails) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [email marketing,](https://info.focus7int.com/en-gb/tag/email-marketing) [brand development,](https://info.focus7int.com/en-gb/tag/brand-development) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [website](https://info.focus7int.com/en-gb/tag/website) ### [6 Easy Ways to Build Your Brand Online As a Start-Up](https://info.focus7int.com/en-gb/2018/02/06/6-easy-ways-build-brand-online-start) Feb 6, 2018 10:15:23 AM As a start-up business, your priority is most likely to drive sales, increase profit and generate new leads. However, whilst this is important in order to become a successful business, it is just as crucial to invest in your brand, especially online, to increase your opportunities and reach out to new business. Building your brand online does takes time, and it’s likely you won’t see results overnight, but if you get it right, the results will be worth it. Here are 6 easy ways to build your brand online: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/02/06/6-easy-ways-build-brand-online-start) [4](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/4) [5](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/5) [6](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/6) [7](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/7) [8](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/8) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram