--- title: Marketing Trends and Advice from Focus7 | digital description: digital | Marketing Trends, Marketing Advice, Personal Brand, Business Brand, Purpose, Growth, CRM, Automation, Training --- [![Focus7 logo](https://info.focus7int.com/hs-fs/hubfs/On-Purple-1.jpg?width=1255&height=887&name=On-Purple-1.jpg "Focus7 logo")](https://info.focus7int.com/) Open main menu Close main menu # Focus7 Blog Select Category A blog about blogs ad formats Apprenticeships armed forces army artificial intelligence B2B b2c marketing B2P bloggers BoB Brand brand agency brand development brand guidelines brand identity brand refresh brand strategy brand workshop branding branding agency brandmeansbusiness brands british army leadership building a brand business business growth business leadership business plan business planning business strategy business tips campaign marketing campaigns christmas christmas season coaching content content marketing content strategy copy copywriting corporate branding corporate logo corporate stationery Creative creativity crm customer customer experience customer lifetime value customer relationships customers Data protection David Langdown design design agency digital digital ads digital campaigns digital marketing direct mail DNA Easter email marketing emails female empowerment feminism focus7 focus7 international focused GDPR gender equality google algorithm graphic design grinch growth guidelines holidays ICO influencers Infusionsoft infusionsoft crm infusionsoft integration integrated marketing campaigns integrated marketing communications integrations international women's day IWD iwd 2019 key performance indicators KPIs ladder leadership leadership & management learning at work Learning at work week local marketing logo logo design marketing marketing channels marketing communications marketing mix marketing strategy marketing trends masterclass mental health mental health awareness mental health week Michael McGrath mother's day motivate your team motivation Muscular Dystrophy News newsletter online online ads online experience photography photos pioneering women planning press for progress print print marketing Productivity rebrand rebranding rememberance day search engine rankings seasonality SEO sexism small business social social media social media tips stationery stationery design strategic management Strategy streaming team motivation Technical TEDx The Muscle Help Foundation the power of the polar hug tone of voice trends types of ads ui ui design User Experience User Experience design user interface USP UX UX design valentines veterans video video marketing videos visual identity web design website website design websites wellbeing winter wordpress wordpress integration workshops youtube Posts about: ## digital ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/New-normal-digital-min.jpg) [digital](https://info.focus7int.com/en-gb/tag/digital) ### [What’s the new normal? It’s digital.](https://info.focus7int.com/en-gb/2020/05/05/whats-the-new-normal-its-digital) May 5, 2020 9:50:14 AM To deal with the spread of coronavirus, governments around the world have had to make some dramatic decisions, and perhaps none more so that the introduction of lockdowns. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2020/05/05/whats-the-new-normal-its-digital) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Email-deliverability-min.jpg) [digital](https://info.focus7int.com/en-gb/tag/digital) ### [How to improve your email deliverability and avoid SPAM filters](https://info.focus7int.com/en-gb/2020/04/22/how-to-improve-your-email-deliverability-and-avoid-spam-filters) Apr 22, 2020 11:26:20 AM In order to gain more engagement in these challenging times, businesses are ramping up their marketing communication efforts and reaching out to their database communities. As consumers and customers, we all appreciate that algorithms and filters are essential to stop our inboxes being flooded with unsolicited emails, however, **as a sender** you need to **be aware of the rules and requirements** in order to prevent **your genuine email** being written off by the algorithms as spam. Here are some helpful suggestions for you to consider: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2020/04/22/how-to-improve-your-email-deliverability-and-avoid-spam-filters) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/ui-vs-ux.png) [ui,](https://info.focus7int.com/en-gb/tag/ui) [UX,](https://info.focus7int.com/en-gb/tag/ux) [digital,](https://info.focus7int.com/en-gb/tag/digital) [UX design,](https://info.focus7int.com/en-gb/tag/ux-design) [User Experience design,](https://info.focus7int.com/en-gb/tag/user-experience-design) [ui design,](https://info.focus7int.com/en-gb/tag/ui-design) [User Experience,](https://info.focus7int.com/en-gb/tag/user-experience) [user interface](https://info.focus7int.com/en-gb/tag/user-interface) ### [UX vs UI: What is the difference?](https://info.focus7int.com/en-gb/2020/03/31/ux-vs-ui-what-is-the-difference) Mar 31, 2020 9:50:25 AM UI, UX, MVP, CX, SaaS…IDK! [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2020/03/31/ux-vs-ui-what-is-the-difference) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/7-elements-of-user-experience-design-min.jpg) [UX,](https://info.focus7int.com/en-gb/tag/ux) [digital,](https://info.focus7int.com/en-gb/tag/digital) [UX design,](https://info.focus7int.com/en-gb/tag/ux-design) [User Experience design,](https://info.focus7int.com/en-gb/tag/user-experience-design) [User Experience](https://info.focus7int.com/en-gb/tag/user-experience) ### [The 7 key elements of good User Experience (UX) design](https://info.focus7int.com/en-gb/2020/03/10/the-7-key-elements-of-good-user-experience-ux-design) Mar 10, 2020 12:36:38 PM UX stats show that 88% of online shoppers say they wouldn’t return to a website after having a bad user experience  *(source: Amazon Web Services)* – clearly UX (User Experience) is not something to be ignored. But what actually is user experience design? In today’s post, we’re going to talk about the 7 key elements of user experience design as outlined by Steve Krug, usability consultant and author of *‘Don’t make me think: A common sense guide to web usability’*. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2020/03/10/the-7-key-elements-of-good-user-experience-ux-design) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/blogbanner6.jpg) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [marketing communications,](https://info.focus7int.com/en-gb/tag/marketing-communications) [integrated marketing campaigns,](https://info.focus7int.com/en-gb/tag/integrated-marketing-campaigns) [integrated marketing communications,](https://info.focus7int.com/en-gb/tag/integrated-marketing-communications) [digital,](https://info.focus7int.com/en-gb/tag/digital) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [5 Tips for Developing Successful Integrated Marketing Communications](https://info.focus7int.com/en-gb/2018/10/02/5-tips-for-developing-successful-integrated-marketing-communications) Oct 2, 2018 9:15:41 AM Want to present one unified proposition across your entire marketing mix, thereby driving genuine engagement and sales? Developing successful integrated marketing communications might sound like tricky business, but the key to developing a strategy that works is understanding the difference between multiple marketing channels and truly integrated communications. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/10/02/5-tips-for-developing-successful-integrated-marketing-communications) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_1021626523-min-2.jpg) [Infusionsoft,](https://info.focus7int.com/en-gb/tag/infusionsoft) [infusionsoft integration,](https://info.focus7int.com/en-gb/tag/infusionsoft-integration) [integrations,](https://info.focus7int.com/en-gb/tag/integrations) [digital,](https://info.focus7int.com/en-gb/tag/digital) [wordpress,](https://info.focus7int.com/en-gb/tag/wordpress) [wordpress integration,](https://info.focus7int.com/en-gb/tag/wordpress-integration) [crm,](https://info.focus7int.com/en-gb/tag/crm) [infusionsoft crm,](https://info.focus7int.com/en-gb/tag/infusionsoft-crm) [Technical](https://info.focus7int.com/en-gb/tag/technical) ### [Can Infusionsoft Integrate with WordPress?](https://info.focus7int.com/en-gb/2018/08/01/can-infusionsoft-integrate-with-wordpress) Aug 1, 2018 1:11:05 PM If you’re looking to discover if Infusionsoft can integrate with WordPress, the good news is yes – it absolutely can. But what are the benefits of doing so? [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/08/01/can-infusionsoft-integrate-with-wordpress) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_390454498-2.jpg) [digital](https://info.focus7int.com/en-gb/tag/digital) ### [5 Infusionsoft Marketing Techniques for Real Business Growth](https://info.focus7int.com/en-gb/2018/07/24/5-infusionsoft-marketing-techniques-for-real-business-growth) Jul 24, 2018 11:00:20 AM As a Customer Relationship Management (CRM) system, Infusionsoft offers many marketing techniques to help your business achieve the results you deserve. One of the greatest advantages of using Infusionsoft is being able to maximise customer engagement through marketing automation. By streamlining your marketing, Infusionsoft also allows you to create simple, or even complex, campaigns based on actions such as sales team tasks completed, e.g. appointment made, customer actions such as email opened, clicked, landing page visited or webform submitted to ensure your customers have the best experience of your business, and help your sales team in delivering that experience. Infusionsoft have a wealth of knowledge and know-how to draw from when it comes to marketing techniques. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/07/24/5-infusionsoft-marketing-techniques-for-real-business-growth) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_326512403-5.jpg) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [digital,](https://info.focus7int.com/en-gb/tag/digital) [marketing mix,](https://info.focus7int.com/en-gb/tag/marketing-mix) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Understanding the 7Ps of a Marketing Mix](https://info.focus7int.com/en-gb/2018/05/29/understanding-the-7ps-of-a-marketing-mix) May 29, 2018 3:08:22 PM Marketing is like baking. With the right ingredients, measurements and conditions, your recipe is sure to be a success. Find out the 7 ingredients for the perfect marketing mix … or risk a soggy bottom! [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/05/29/understanding-the-7ps-of-a-marketing-mix) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_591065876-5.jpg) [digital,](https://info.focus7int.com/en-gb/tag/digital) [Strategy](https://info.focus7int.com/en-gb/tag/strategy) ### [GDPR is Here: Are You Taking Action Yet?](https://info.focus7int.com/en-gb/2018/05/21/gdpr-is-here-are-you-taking-action-yet) May 21, 2018 9:25:23 AM With GDPR about to hit this Friday, there’s no excuse to not be taking steps towards compliance. Failure to do so will now result in hefty fines, but don’t panic: as long as you can demonstrate that you’re moving towards compliance, the ICO (Information Commissioner’s Office) are more likely to be lenient. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/05/21/gdpr-is-here-are-you-taking-action-yet) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_1040074906-5.jpg) [Data protection,](https://info.focus7int.com/en-gb/tag/data-protection) [ICO,](https://info.focus7int.com/en-gb/tag/ico) [digital,](https://info.focus7int.com/en-gb/tag/digital) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [GDPR](https://info.focus7int.com/en-gb/tag/gdpr) ### [What Is GDPR All About? – How to Get Started](https://info.focus7int.com/en-gb/2018/04/26/what-is-gdpr-all-about-how-to-get-started) Apr 26, 2018 9:44:51 AM The General Data Protection Regulation ([GDPR](https://www.eugdpr.org/)) is a European Union directive that will come into force on 25 May 2018. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/04/26/what-is-gdpr-all-about-how-to-get-started) [1](https://info.focus7int.com/en-gb/tag/digital) [2](https://info.focus7int.com/en-gb/tag/digital/page/2) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram