Focus7 Blog

To deal with the spread of coronavirus, governments around the world have had to make some dramatic decisions, and perhaps none more so that the introduction of lockdowns.

In order to gain more engagement in these challenging times, businesses are ramping up their marketing communication efforts and reaching out to their database communities. As consumers and customers, we all appreciate that algorithms and filters are essential to stop our inboxes being flooded with unsolicited emails, however, as a sender you need to be aware of the rules and requirements in order to prevent your genuine email being written off by the algorithms as spam. Here are some helpful suggestions for you to consider:

UI, UX, MVP, CX, SaaS…IDK!

UX stats show that 88% of online shoppers say they wouldn’t return to a website after having a bad user experience  (source: Amazon Web Services) – clearly UX (User Experience) is not something to be ignored. But what actually is user experience design? In today’s post, we’re going to talk about the 7 key elements of user experience design as outlined by Steve Krug, usability consultant and author of ‘Don’t make me think: A common sense guide to web usability’.

Want to present one unified proposition across your entire marketing mix, thereby driving genuine engagement and sales? Developing successful integrated marketing communications might sound like tricky business, but the key to developing a strategy that works is understanding the difference between multiple marketing channels and truly integrated communications.

If you’re looking to discover if Infusionsoft can integrate with WordPress, the good news is yes – it absolutely can. But what are the benefits of doing so?

As a Customer Relationship Management (CRM) system, Infusionsoft offers many marketing techniques to help your business achieve the results you deserve. One of the greatest advantages of using Infusionsoft is being able to maximise customer engagement through marketing automation. By streamlining your marketing, Infusionsoft also allows you to create simple, or even complex, campaigns based on actions such as sales team tasks completed, e.g. appointment made, customer actions such as email opened, clicked, landing page visited or webform submitted to ensure your customers have the best experience of your business, and help your sales team in delivering that experience. Infusionsoft have a wealth of knowledge and know-how to draw from when it comes to marketing techniques.

Marketing is like baking. With the right ingredients, measurements and conditions, your recipe is sure to be a success. Find out the 7 ingredients for the perfect marketing mix … or risk a soggy bottom!

With GDPR about to hit this Friday, there’s no excuse to not be taking steps towards compliance. Failure to do so will now result in hefty fines, but don’t panic: as long as you can demonstrate that you’re moving towards compliance, the ICO (Information Commissioner’s Office) are more likely to be lenient.

The General Data Protection Regulation (GDPR) is a European Union directive that will come into force on 25 May 2018.