Posts about:
This July, Google’s algorithm is changing and it’s slow-loading mobile sites that will suffer. Loading speed will now be used as a metric for mobile search result ranking, so if you begin to notice a decline in your website’s ranking for terms you used to appear highly on, it’s probably due to its loading speed.
Social media algorithms are causing a lot of worry and controversy among the business community. They were designed to help companies find a way to easily connect interesting content to readers, as well as help advertisers who could not afford traditional marketing. However, for many, this doesn’t seem to be the case and engagement is hard to come by, especially for a small growing businesses. But don’t panic. There are still many ways that you can utilise the algorithms to help your business grow – here’s how:
In 2017, 87% of online marketers used video content. One-third of online activity is also spent watching video, showing just how popular this form of content is, but many B2B businesses have no idea where to start when it comes to producing video content. Whilst videos created by B2C businesses are experimental and creative, there is no reason as to why your B2B business can’t produce the same, as long as your message is clear and informative. Here are 5 reasons to use video marketing in your B2B business:
Managing your social media channels is like being in a committed relationship. It takes time, patience, effort and most importantly, great communication skills to be successful. Without putting in the hard work, you won’t see the results – but building relationships doesn’t have to be difficult, or laborious. Here are our 10 top tips for improving your brand and customer relationships:
As the web has grown, so has online advertising. However, the emergence of ad blocking shows that many consumers are frustrated by the amount of disruptive ads popping up on their browser, delaying their access to content and creating a negative online experience.
Coming up with ideas for campaigns can be difficult. It’s not as simple as choosing a theme or idea and running with it – there is so much you have to consider. Before finalising your campaign brief, it’s important you take into account your budget, what you want the campaign to achieve, what your message is, who your audience are, and exactly what form your campaign will take. Here are four tips for helping you to create campaigns that deliver:
As every business, big and small alike, knows, social media is becoming an extremely useful and important tool for growth. The future is digital and without an active presence online, your business will fall behind. So, if you haven’t sent a tweet or Facebook post for a while, it’s time to blow away the dust and get back in the race. Here are five reasons why you need to up your social media game today.
Reader beware… you’re in for a scare – If you’ve got a website, that is. Wherever there’s a website to be made or redesigned, there’s a potential web of misdirection, doubts and mistakes to get stuck into. But it doesn’t have to be this way! Here are 5 terrifying web fears… and how you can overcome them.
Climbing up the ladder to search engine success can be a painful journey for small businesses, but it’s no good having an online presence if you’re ten pages back on Google. Wherever you are, you need to stay ahead of your closest rivals if you want to succeed. Here are 5 SEO tips for small businesses:
If you’re a director of a company, chances are you’ve got your hands full – a lot. You’ve got a hundred obligations to meet, five more meetings to attend and you haven’t even had your morning coffee yet. You’re probably thinking Facebook can wait – but if your company isn’t properly utilising social media, you’re missing out on a huge opportunity for growth.