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Every time you receive a business card at an exhibition or a letter from a business in the post, you’re presented with another opportunity to judge them – positively or negatively. That’s why your corporate stationery design is more important than many people realise.
Want to present one unified proposition across your entire marketing mix, thereby driving genuine engagement and sales? Developing successful integrated marketing communications might sound like tricky business, but the key to developing a strategy that works is understanding the difference between multiple marketing channels and truly integrated communications.
From email to networking to video – there are so many marketing channels that it can be impossible to know which to prioritise. Particularly considering that what works for another business, even one in your industry, may not necessarily work for you.
Creating a new brand is exciting, and it takes a lot of trial and error before you really get it right. But, no matter how amazing or successful your branding may be, it’s important to continually review and develop your brand further to attract new customers and retain your existing ones.
With so little time, and so many tasks to juggle, your brand identity might be towards the bottom of your list of worries. Luckily, we have 5 quick and easy tips for developing a professional brand identity that won’t keep you up at night!
Marketing is like baking. With the right ingredients, measurements and conditions, your recipe is sure to be a success. Find out the 7 ingredients for the perfect marketing mix … or risk a soggy bottom!
Before creating any new marketing campaigns, it’s important to review and assess previous campaigns to determine exactly how successful they were (or weren’t), and why. Without this information, you’ll be clueless as to what you should be spending time and money on to achieve your end goal.
With a brand New Year ahead, comes brand new, growing marketing trends. For your business to stay ahead of the ever-changing trends, it is important to remain aware of any new legislations, or influences that could impact your marketing. Here are our top five marketing trends to look out for this year:
As every business, big and small alike, knows, social media is becoming an extremely useful and important tool for growth. The future is digital and without an active presence online, your business will fall behind. So, if you haven’t sent a tweet or Facebook post for a while, it’s time to blow away the dust and get back in the race. Here are five reasons why you need to up your social media game today.
As a B2C small business, it doesn’t matter how confident you are of your products or services; you have to bring them to the masses effectively. And if you don’t give your prospects enough of a reason to place their trust in you, they’ll never part with their hard-earned cash. Here are 4 tips for great B2C marketing: