--- title: Marketing Trends and Advice from Focus7 | marketing description: marketing | Marketing Trends, Marketing Advice, Personal Brand, Business Brand, Purpose, Growth, CRM, Automation, Training --- [![Focus7 logo](https://info.focus7int.com/hs-fs/hubfs/On-Purple-1.jpg?width=1255&height=887&name=On-Purple-1.jpg "Focus7 logo")](https://info.focus7int.com/) Open main menu Close main menu # Focus7 Blog Select Category A blog about blogs ad formats Apprenticeships armed forces army artificial intelligence B2B b2c marketing B2P bloggers BoB Brand brand agency brand development brand guidelines brand identity brand refresh brand strategy brand workshop branding branding agency brandmeansbusiness brands british army leadership building a brand business business growth business leadership business plan business planning business strategy business tips campaign marketing campaigns christmas christmas season coaching content content marketing content strategy copy copywriting corporate branding corporate logo corporate stationery Creative creativity crm customer customer experience customer lifetime value customer relationships customers Data protection David Langdown design design agency digital digital ads digital campaigns digital marketing direct mail DNA Easter email marketing emails female empowerment feminism focus7 focus7 international focused GDPR gender equality google algorithm graphic design grinch growth guidelines holidays ICO influencers Infusionsoft infusionsoft crm infusionsoft integration integrated marketing campaigns integrated marketing communications integrations international women's day IWD iwd 2019 key performance indicators KPIs ladder leadership leadership & management learning at work Learning at work week local marketing logo logo design marketing marketing channels marketing communications marketing mix marketing strategy marketing trends masterclass mental health mental health awareness mental health week Michael McGrath mother's day motivate your team motivation Muscular Dystrophy News newsletter online online ads online experience photography photos pioneering women planning press for progress print print marketing Productivity rebrand rebranding rememberance day search engine rankings seasonality SEO sexism small business social social media social media tips stationery stationery design strategic management Strategy streaming team motivation Technical TEDx The Muscle Help Foundation the power of the polar hug tone of voice trends types of ads ui ui design User Experience User Experience design user interface USP UX UX design valentines veterans video video marketing videos visual identity web design website website design websites wellbeing winter wordpress wordpress integration workshops youtube Posts about: ## marketing ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/blogbanner2.jpg) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [corporate stationery,](https://info.focus7int.com/en-gb/tag/corporate-stationery) [stationery design,](https://info.focus7int.com/en-gb/tag/stationery-design) [design,](https://info.focus7int.com/en-gb/tag/design) [stationery,](https://info.focus7int.com/en-gb/tag/stationery) [graphic design,](https://info.focus7int.com/en-gb/tag/graphic-design) [branding,](https://info.focus7int.com/en-gb/tag/branding) [Creative,](https://info.focus7int.com/en-gb/tag/creative) [brand identity](https://info.focus7int.com/en-gb/tag/brand-identity) ### [5 Things that Make Your Stationery Design Unforgettable](https://info.focus7int.com/en-gb/2018/11/12/5-things-that-make-your-stationery-design-unforgettable) Nov 12, 2018 1:26:57 PM Every time you receive a business card at an exhibition or a letter from a business in the post, you’re presented with another opportunity to judge them – positively or negatively. That’s why your corporate stationery design is more important than many people realise. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/11/12/5-things-that-make-your-stationery-design-unforgettable) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/blogbanner6.jpg) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [marketing communications,](https://info.focus7int.com/en-gb/tag/marketing-communications) [integrated marketing campaigns,](https://info.focus7int.com/en-gb/tag/integrated-marketing-campaigns) [integrated marketing communications,](https://info.focus7int.com/en-gb/tag/integrated-marketing-communications) [digital,](https://info.focus7int.com/en-gb/tag/digital) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [5 Tips for Developing Successful Integrated Marketing Communications](https://info.focus7int.com/en-gb/2018/10/02/5-tips-for-developing-successful-integrated-marketing-communications) Oct 2, 2018 9:15:41 AM Want to present one unified proposition across your entire marketing mix, thereby driving genuine engagement and sales? Developing successful integrated marketing communications might sound like tricky business, but the key to developing a strategy that works is understanding the difference between multiple marketing channels and truly integrated communications. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/10/02/5-tips-for-developing-successful-integrated-marketing-communications) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/blogbanner7.jpg) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [marketing channels,](https://info.focus7int.com/en-gb/tag/marketing-channels) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [How to Know Which Marketing Channels You Should Be Using](https://info.focus7int.com/en-gb/2018/09/18/how-to-know-which-marketing-channels-you-should-be-using) Sep 18, 2018 4:58:55 PM From email to networking to video – there are so many marketing channels that it can be impossible to know which to prioritise. Particularly considering that what works for another business, even one in your industry, may not necessarily work for you. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/09/18/how-to-know-which-marketing-channels-you-should-be-using) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/25June-shutterstock_467745734-5.jpg) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [digital marketing,](https://info.focus7int.com/en-gb/tag/digital-marketing) [brand agency,](https://info.focus7int.com/en-gb/tag/brand-agency) [focus7,](https://info.focus7int.com/en-gb/tag/focus7) [brand development,](https://info.focus7int.com/en-gb/tag/brand-development) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Why Brand Development is Important to your Business](https://info.focus7int.com/en-gb/2018/06/26/why-brand-development-is-important-to-your-business) Jun 26, 2018 9:03:45 AM Creating a new brand is exciting, and it takes a lot of trial and error before you really get it right. But, no matter how amazing or successful your branding may be, it’s important to continually review and develop your brand further to attract new customers and retain your existing ones.   [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/06/26/why-brand-development-is-important-to-your-business) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_426506356-compressed-5.jpg) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [rebranding,](https://info.focus7int.com/en-gb/tag/rebranding) [branding,](https://info.focus7int.com/en-gb/tag/branding) [Creative,](https://info.focus7int.com/en-gb/tag/creative) [rebrand,](https://info.focus7int.com/en-gb/tag/rebrand) [brand identity](https://info.focus7int.com/en-gb/tag/brand-identity) ### [5 Quick and Easy Tips for a Professional Brand Identity](https://info.focus7int.com/en-gb/2018/06/12/5-quick-and-easy-tips-for-a-professional-brand-identity) Jun 12, 2018 9:52:58 AM With so little time, and so many tasks to juggle, your brand identity might be towards the bottom of your list of worries. Luckily, we have 5 quick and easy tips for developing a professional brand identity that won’t keep you up at night! [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/06/12/5-quick-and-easy-tips-for-a-professional-brand-identity) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_326512403-5.jpg) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [digital,](https://info.focus7int.com/en-gb/tag/digital) [marketing mix,](https://info.focus7int.com/en-gb/tag/marketing-mix) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Understanding the 7Ps of a Marketing Mix](https://info.focus7int.com/en-gb/2018/05/29/understanding-the-7ps-of-a-marketing-mix) May 29, 2018 3:08:22 PM Marketing is like baking. With the right ingredients, measurements and conditions, your recipe is sure to be a success. Find out the 7 ingredients for the perfect marketing mix … or risk a soggy bottom! [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/05/29/understanding-the-7ps-of-a-marketing-mix) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_1032940582-5.jpg) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [key performance indicators,](https://info.focus7int.com/en-gb/tag/key-performance-indicators) [KPIs](https://info.focus7int.com/en-gb/tag/kpis) ### [Marketing KPIs: What They Are and Why You Need Them](https://info.focus7int.com/en-gb/2018/04/12/marketing-kpis-what-they-are-and-why-you-need-them) Apr 12, 2018 9:56:14 AM Before creating any new marketing campaigns, it’s important to review and assess previous campaigns to determine exactly how successful they were (or weren’t), and why. Without this information, you’ll be clueless as to what you should be spending time and money on to achieve your end goal. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/04/12/marketing-kpis-what-they-are-and-why-you-need-them) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/v2edited_2-1-18_shutterstock_403991497-5.png) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [customer lifetime value,](https://info.focus7int.com/en-gb/tag/customer-lifetime-value) [content marketing,](https://info.focus7int.com/en-gb/tag/content-marketing) [emails,](https://info.focus7int.com/en-gb/tag/emails) [campaigns,](https://info.focus7int.com/en-gb/tag/campaigns) [trends,](https://info.focus7int.com/en-gb/tag/trends) [customers,](https://info.focus7int.com/en-gb/tag/customers) [marketing trends,](https://info.focus7int.com/en-gb/tag/marketing-trends) [customer,](https://info.focus7int.com/en-gb/tag/customer) [GDPR,](https://info.focus7int.com/en-gb/tag/gdpr) [influencers,](https://info.focus7int.com/en-gb/tag/influencers) [email marketing,](https://info.focus7int.com/en-gb/tag/email-marketing) [artificial intelligence,](https://info.focus7int.com/en-gb/tag/artificial-intelligence) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [5 Marketing Trends to Look Out For This Year](https://info.focus7int.com/en-gb/2018/01/02/5-marketing-trends-look-year) Jan 2, 2018 11:02:16 AM With a brand New Year ahead, comes brand new, growing marketing trends. For your business to stay ahead of the ever-changing trends, it is important to remain aware of any new legislations, or influences that could impact your marketing. Here are our top five marketing trends to look out for this year: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/01/02/5-marketing-trends-look-year) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_427841167-5.png) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [bloggers,](https://info.focus7int.com/en-gb/tag/bloggers) [online,](https://info.focus7int.com/en-gb/tag/online) [social,](https://info.focus7int.com/en-gb/tag/social) [business growth,](https://info.focus7int.com/en-gb/tag/business-growth) [digital,](https://info.focus7int.com/en-gb/tag/digital) [social media,](https://info.focus7int.com/en-gb/tag/social-media) [USP,](https://info.focus7int.com/en-gb/tag/usp) [business](https://info.focus7int.com/en-gb/tag/business) ### [5 Reasons to Up Your Social Media Game](https://info.focus7int.com/en-gb/2017/11/29/5-reasons-social-media-game) Nov 29, 2017 9:28:40 AM As every business, big and small alike, knows, social media is becoming an extremely useful and important tool for growth. The future is digital and without an active presence online, your business will fall behind. So, if  you haven’t sent a tweet or Facebook post for a while, it’s time to blow away the dust and get back in the race. Here are five reasons why you need to up your social media game today. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2017/11/29/5-reasons-social-media-game) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_587993552-reduced-5.jpg) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [digital marketing,](https://info.focus7int.com/en-gb/tag/digital-marketing) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [b2c marketing,](https://info.focus7int.com/en-gb/tag/b2c-marketing) [marketing strategy](https://info.focus7int.com/en-gb/tag/marketing-strategy) ### [4 Great Tips to Better B2C Marketing](https://info.focus7int.com/en-gb/2017/10/17/4-great-tips-to-better-b2c-marketing) Oct 17, 2017 2:40:43 PM As a B2C small business, it doesn’t matter how confident you are of your products or services; you have to bring them to the masses effectively. And if you don’t give your prospects enough of a reason to place their trust in you, they’ll never part with their hard-earned cash.  Here are 4 tips for great B2C marketing: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2017/10/17/4-great-tips-to-better-b2c-marketing) [1](https://info.focus7int.com/en-gb/tag/marketing) [2](https://info.focus7int.com/en-gb/tag/marketing/page/2) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram