--- title: Marketing Trends and Advice from Focus7 | Strategy description: Strategy | Marketing Trends, Marketing Advice, Personal Brand, Business Brand, Purpose, Growth, CRM, Automation, Training --- [![Focus7 logo](https://info.focus7int.com/hs-fs/hubfs/On-Purple-1.jpg?width=1255&height=887&name=On-Purple-1.jpg "Focus7 logo")](https://info.focus7int.com/) Open main menu Close main menu # Focus7 Blog Select Category A blog about blogs ad formats Apprenticeships armed forces army artificial intelligence B2B b2c marketing B2P bloggers BoB Brand brand agency brand development brand guidelines brand identity brand refresh brand strategy brand workshop branding branding agency brandmeansbusiness brands british army leadership building a brand business business growth business leadership business plan business planning business strategy business tips campaign marketing campaigns christmas christmas season coaching content content marketing content strategy copy copywriting corporate branding corporate logo corporate stationery Creative creativity crm customer customer experience customer lifetime value customer relationships customers Data protection David Langdown design design agency digital digital ads digital campaigns digital marketing direct mail DNA Easter email marketing emails female empowerment feminism focus7 focus7 international focused GDPR gender equality google algorithm graphic design grinch growth guidelines holidays ICO influencers Infusionsoft infusionsoft crm infusionsoft integration integrated marketing campaigns integrated marketing communications integrations international women's day IWD iwd 2019 key performance indicators KPIs ladder leadership leadership & management learning at work Learning at work week local marketing logo logo design marketing marketing channels marketing communications marketing mix marketing strategy marketing trends masterclass mental health mental health awareness mental health week Michael McGrath mother's day motivate your team motivation Muscular Dystrophy News newsletter online online ads online experience photography photos pioneering women planning press for progress print print marketing Productivity rebrand rebranding rememberance day search engine rankings seasonality SEO sexism small business social social media social media tips stationery stationery design strategic management Strategy streaming team motivation Technical TEDx The Muscle Help Foundation the power of the polar hug tone of voice trends types of ads ui ui design User Experience User Experience design user interface USP UX UX design valentines veterans video video marketing videos visual identity web design website website design websites wellbeing winter wordpress wordpress integration workshops youtube Posts about: ## Strategy ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Engage-with-partners-min.jpg) [Strategy](https://info.focus7int.com/en-gb/tag/strategy) ### [Business partners for a new normal](https://info.focus7int.com/en-gb/2020/05/20/how-to-engage-with-partners-start-to-build-a-new-normal-business) May 20, 2020 3:44:41 PM I’ve *almost* given up on watching the news, discussing politics and reading articles on how the impact of the pandemic will deliver a devastating recession. Yep, tick, got that! I know nothing will be the same, I know I wasn’t ready personally or professionally to be plunged into this crisis and like so many others, my way of life and business have taken a hit.  [Vida Barr-Jones](https://info.focus7int.com/en-gb/author/vida-barr-jones) [Read more](https://info.focus7int.com/en-gb/2020/05/20/how-to-engage-with-partners-start-to-build-a-new-normal-business) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Pivot-your-business-min.jpg) [Strategy](https://info.focus7int.com/en-gb/tag/strategy) ### [Prepare to pivot your business](https://info.focus7int.com/en-gb/2020/04/30/prepare-to-pivot-your-business) Apr 30, 2020 9:58:16 AM It’s a fact of commercial life that there is an economic cycle. We have periods of growth followed by stagnation leading to decline. That decline generally sparks creativity and innovation, which then drives the next upturn to growth, generally to above the previous level. So it continues. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2020/04/30/prepare-to-pivot-your-business) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Brand-DNA-Test.png) [BoB,](https://info.focus7int.com/en-gb/tag/bob) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [DNA,](https://info.focus7int.com/en-gb/tag/dna) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [ladder](https://info.focus7int.com/en-gb/tag/ladder) ### [How a Brand DNA test can help you find out who you really are](https://info.focus7int.com/en-gb/2020/01/29/how-a-brand-dna-test-can-help-you-find-out-who-you-really-are) Jan 29, 2020 2:22:48 PM We often meet clients who say, “We’re not sure our customers know us. As in, *really* know us.” What we say to that is, “Well – do *you* know you?” [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2020/01/29/how-a-brand-dna-test-can-help-you-find-out-who-you-really-are) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Inclusive-Leadership-from-our-director-of-the-year3-min.jpg) [BoB,](https://info.focus7int.com/en-gb/tag/bob) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [ladder](https://info.focus7int.com/en-gb/tag/ladder) ### [Inclusive Leadership from our Director of the Year](https://info.focus7int.com/en-gb/2019/12/13/inclusive-leadership-from-our-director-of-the-year) Dec 13, 2019 3:28:05 PM **We are hugely delighted that our very own COO Leona Barr-Jones has been named Director of the Year for Inclusivity in 2019** [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/12/13/inclusive-leadership-from-our-director-of-the-year) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/GiveYourBrandALegUp-min-1.jpg) [BoB,](https://info.focus7int.com/en-gb/tag/bob) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [ladder](https://info.focus7int.com/en-gb/tag/ladder) ### [Give your brand a leg up](https://info.focus7int.com/en-gb/2019/10/28/give-your-brand-a-leg-up) Oct 28, 2019 4:52:22 PM Ok, confession time. Here at Focus7 it’s true to say that we’re obsessed with brand – and with good reason. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/10/28/give-your-brand-a-leg-up) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/B2b-blogbanner.jpg) [B2P,](https://info.focus7int.com/en-gb/tag/b2p) [brandmeansbusiness,](https://info.focus7int.com/en-gb/tag/brandmeansbusiness) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [Creative,](https://info.focus7int.com/en-gb/tag/creative) [B2B,](https://info.focus7int.com/en-gb/tag/b2b) [brand strategy](https://info.focus7int.com/en-gb/tag/brand-strategy) ### [In B2B marketing, brand means business more than ever](https://info.focus7int.com/en-gb/2019/07/25/in-b2b-marketing-brand-means-business-more-than-ever) Jul 25, 2019 9:10:14 AM We’ve been banging on for years about the need to approach B2B marketing with the same verve and creative energy displayed by the best practitioners of B2C. We believe that just because someone is at work, doesn’t mean they stop being human. Or stop having the same emotional responses to thoughtful, well-targeted, intelligent brand communication as they do at home. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/07/25/in-b2b-marketing-brand-means-business-more-than-ever) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/blogbanner8.jpg) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [business planning,](https://info.focus7int.com/en-gb/tag/business-planning) [business plan](https://info.focus7int.com/en-gb/tag/business-plan) ### [What is a Marketing Strategy? And Why You Need One](https://info.focus7int.com/en-gb/2018/08/29/what-is-a-marketing-strategy-and-why-you-need-one) Aug 29, 2018 1:29:59 PM Your marketing will only ever be as good as the strategy that directs it. Find out what a marketing strategy is, why you need one… and what you really *shouldn’t* do. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/08/29/what-is-a-marketing-strategy-and-why-you-need-one) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [business planning,](https://info.focus7int.com/en-gb/tag/business-planning) [business plan](https://info.focus7int.com/en-gb/tag/business-plan) ### [How to Identify Your Marketing Objectives](https://info.focus7int.com/en-gb/2018/08/29/how-to-identify-your-marketing-objectives) Aug 29, 2018 1:03:03 PM When you are planning your marketing activities, are you absolutely clear about what you are trying to achieve? Have you considered how to determine whether your activities are working or not? After all, you can’t manage what you can’t measure!  Objectives can make or break a marketing campaign; now here’s how to set them. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/08/29/how-to-identify-your-marketing-objectives) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Blog_Image_162442439-2.jpg) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [business planning,](https://info.focus7int.com/en-gb/tag/business-planning) [business plan](https://info.focus7int.com/en-gb/tag/business-plan) ### [What Your Business Plan Structure Should Look Like](https://info.focus7int.com/en-gb/2018/08/21/what-your-business-plan-structure-should-look-like) Aug 21, 2018 1:54:58 PM Writing a business plan can be very daunting, especially if you have no idea where to start, or what to include. Whilst there are many ways to approach writing and presenting your business plan, there are a number of elements that should be included as standard: an executive summary, a description of your product or service, a marketing model, an operations plan, a financial plan, and a review of your industry. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/08/21/what-your-business-plan-structure-should-look-like) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/BLog-image140818-2.jpg) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [business planning,](https://info.focus7int.com/en-gb/tag/business-planning) [business plan](https://info.focus7int.com/en-gb/tag/business-plan) ### [How to Create a Business Plan Outline](https://info.focus7int.com/en-gb/2018/08/14/how-to-create-a-business-plan-outline) Aug 14, 2018 1:33:01 PM When creating a business plan, it’s not always necessary to write the whole thing in one go. In fact, sometimes it’s more beneficial to create a business plan outline, highlighting the key elements of your business, and filling in the remaining gaps as you go. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/08/14/how-to-create-a-business-plan-outline) [1](https://info.focus7int.com/en-gb/tag/strategy) [2](https://info.focus7int.com/en-gb/tag/strategy/page/2) [3](https://info.focus7int.com/en-gb/tag/strategy/page/3) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram