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I’ve almost given up on watching the news, discussing politics and reading articles on how the impact of the pandemic will deliver a devastating recession. Yep, tick, got that! I know nothing will be the same, I know I wasn’t ready personally or professionally to be plunged into this crisis and like so many others, my way of life and business have taken a hit.
It’s a fact of commercial life that there is an economic cycle. We have periods of growth followed by stagnation leading to decline. That decline generally sparks creativity and innovation, which then drives the next upturn to growth, generally to above the previous level. So it continues.
We often meet clients who say, “We’re not sure our customers know us. As in, really know us.” What we say to that is, “Well – do you know you?”
We are hugely delighted that our very own COO Leona Barr-Jones has been named Director of the Year for Inclusivity in 2019
Ok, confession time. Here at Focus7 it’s true to say that we’re obsessed with brand – and with good reason.
We’ve been banging on for years about the need to approach B2B marketing with the same verve and creative energy displayed by the best practitioners of B2C. We believe that just because someone is at work, doesn’t mean they stop being human. Or stop having the same emotional responses to thoughtful, well-targeted, intelligent brand communication as they do at home.
Your marketing will only ever be as good as the strategy that directs it. Find out what a marketing strategy is, why you need one… and what you really shouldn’t do.
When you are planning your marketing activities, are you absolutely clear about what you are trying to achieve? Have you considered how to determine whether your activities are working or not? After all, you can’t manage what you can’t measure! Objectives can make or break a marketing campaign; now here’s how to set them.
Writing a business plan can be very daunting, especially if you have no idea where to start, or what to include. Whilst there are many ways to approach writing and presenting your business plan, there are a number of elements that should be included as standard: an executive summary, a description of your product or service, a marketing model, an operations plan, a financial plan, and a review of your industry.
When creating a business plan, it’s not always necessary to write the whole thing in one go. In fact, sometimes it’s more beneficial to create a business plan outline, highlighting the key elements of your business, and filling in the remaining gaps as you go.