What is a Marketing Strategy? And Why You Need One
Your marketing will only ever be as good as the strategy that directs it. Find out what a marketing strategy is, why you need one… and what you really shouldn’t do.
Posts about:
business planning
How to Identify Your Marketing Objectives
When you are planning your marketing activities, are you absolutely clear about what you are trying to achieve? Have you considered how to determine whether your activities are working or not? After all, you can’t manage what you can’t measure! Objectives can make or break a marketing campaign; now here’s how to set them.
What Your Business Plan Structure Should Look Like
Writing a business plan can be very daunting, especially if you have no idea where to start, or what to include. Whilst there are many ways to approach writing and presenting your business plan, there are a number of elements that should be included as standard: an executive summary, a description of your product or service, a marketing model, an operations plan, a financial plan, and a review of your industry.
How to Create a Business Plan Outline
When creating a business plan, it’s not always necessary to write the whole thing in one go. In fact, sometimes it’s more beneficial to create a business plan outline, highlighting the key elements of your business, and filling in the remaining gaps as you go.
Your First Steps to Creating a Business Plan
If you’re just starting out as an entrepreneur, or you’re wanting to structure a plan to enable applications for funding or to firm up your business’ direction, here are your first steps to creating a business plan.