--- title: Marketing Trends and Advice from Focus7 | Creative description: Creative | Marketing Trends, Marketing Advice, Personal Brand, Business Brand, Purpose, Growth, CRM, Automation, Training --- [![Focus7 logo](https://info.focus7int.com/hs-fs/hubfs/On-Purple-1.jpg?width=1255&height=887&name=On-Purple-1.jpg "Focus7 logo")](https://info.focus7int.com/) Open main menu Close main menu # Focus7 Blog Select Category A blog about blogs ad formats Apprenticeships armed forces army artificial intelligence B2B b2c marketing B2P bloggers BoB Brand brand agency brand development brand guidelines brand identity brand refresh brand strategy brand workshop branding branding agency brandmeansbusiness brands british army leadership building a brand business business growth business leadership business plan business planning business strategy business tips campaign marketing campaigns christmas christmas season coaching content content marketing content strategy copy copywriting corporate branding corporate logo corporate stationery Creative creativity crm customer customer experience customer lifetime value customer relationships customers Data protection David Langdown design design agency digital digital ads digital campaigns digital marketing direct mail DNA Easter email marketing emails female empowerment feminism focus7 focus7 international focused GDPR gender equality google algorithm graphic design grinch growth guidelines holidays ICO influencers Infusionsoft infusionsoft crm infusionsoft integration integrated marketing campaigns integrated marketing communications integrations international women's day IWD iwd 2019 key performance indicators KPIs ladder leadership leadership & management learning at work Learning at work week local marketing logo logo design marketing marketing channels marketing communications marketing mix marketing strategy marketing trends masterclass mental health mental health awareness mental health week Michael McGrath mother's day motivate your team motivation Muscular Dystrophy News newsletter online online ads online experience photography photos pioneering women planning press for progress print print marketing Productivity rebrand rebranding rememberance day search engine rankings seasonality SEO sexism small business social social media social media tips stationery stationery design strategic management Strategy streaming team motivation Technical TEDx The Muscle Help Foundation the power of the polar hug tone of voice trends types of ads ui ui design User Experience User Experience design user interface USP UX UX design valentines veterans video video marketing videos visual identity web design website website design websites wellbeing winter wordpress wordpress integration workshops youtube Posts about: ## Creative ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/printmarketing-blogbanner.jpg) [print,](https://info.focus7int.com/en-gb/tag/print) [print marketing,](https://info.focus7int.com/en-gb/tag/print-marketing) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Print’s not dead – and our new manifesto proves it!](https://info.focus7int.com/en-gb/2019/08/23/prints-not-dead-and-our-new-manifesto-proves-it) Aug 23, 2019 1:47:45 PM It’s tactile, it’s trustworthy, it’s permanent and we love it. Print! Despite what you may have read online, print is not dead – and savvy marketeers will do well to include it in their campaign mix. Here at Focus7, we’re adept in all aspects of digital marketing, but that hasn’t stopped us going to print to encapsulate our new #Brand**Means**Business positioning in a gorgeous concertina-fold 12-page brochure. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/08/23/prints-not-dead-and-our-new-manifesto-proves-it) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/B2b-blogbanner.jpg) [B2P,](https://info.focus7int.com/en-gb/tag/b2p) [brandmeansbusiness,](https://info.focus7int.com/en-gb/tag/brandmeansbusiness) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [Creative,](https://info.focus7int.com/en-gb/tag/creative) [B2B,](https://info.focus7int.com/en-gb/tag/b2b) [brand strategy](https://info.focus7int.com/en-gb/tag/brand-strategy) ### [In B2B marketing, brand means business more than ever](https://info.focus7int.com/en-gb/2019/07/25/in-b2b-marketing-brand-means-business-more-than-ever) Jul 25, 2019 9:10:14 AM We’ve been banging on for years about the need to approach B2B marketing with the same verve and creative energy displayed by the best practitioners of B2C. We believe that just because someone is at work, doesn’t mean they stop being human. Or stop having the same emotional responses to thoughtful, well-targeted, intelligent brand communication as they do at home. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/07/25/in-b2b-marketing-brand-means-business-more-than-ever) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_99451268-min.jpg) [brand agency,](https://info.focus7int.com/en-gb/tag/brand-agency) [masterclass,](https://info.focus7int.com/en-gb/tag/masterclass) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Think business growth with our brand building workshop](https://info.focus7int.com/en-gb/2019/05/02/think-business-growth-with-our-brand-building-masterclass) May 2, 2019 9:29:29 AM It’s a fundamental truth that businesses that don’t move forwards go backwards rather than stand still. Balance sheet reality insists that you simply have to keep growing – your customer base, product and service portfolios, sales lines, margins, profits, and, most precious of all, your brand reputation. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/05/02/think-business-growth-with-our-brand-building-masterclass) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/Blog-bannerArtboard-1.jpg) [valentines,](https://info.focus7int.com/en-gb/tag/valentines) [brand workshop,](https://info.focus7int.com/en-gb/tag/brand-workshop) [workshops,](https://info.focus7int.com/en-gb/tag/workshops) [brand development,](https://info.focus7int.com/en-gb/tag/brand-development) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [Creative,](https://info.focus7int.com/en-gb/tag/creative) [brand refresh](https://info.focus7int.com/en-gb/tag/brand-refresh) ### [“It’s not me, it’s you. I don’t love you anymore.” A cautionary Valentine’s message for brand owners everywhere.](https://info.focus7int.com/en-gb/2019/02/13/its-not-me-its-you-i-dont-love-you-anymore-a-cautionary-valentines-message-for-brand-owners-everywhere) Feb 13, 2019 11:28:22 AM Love is in the air, everywhere we look around. Harangued hubbies are discovering that all the restaurants are already fully booked, supermarkets are selling limp red roses flown in on lumbering freight liners from Kenya’s Great Rift Valley (yes, really) and marketers are going all gooey with their copycat social media posts. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/02/13/its-not-me-its-you-i-dont-love-you-anymore-a-cautionary-valentines-message-for-brand-owners-everywhere) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_95077813-1.jpg) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Once upon a time, marketing was easy… 3 tips for effective modern brand storytelling](https://info.focus7int.com/en-gb/2019/01/30/3-tips-for-effective-modern-brand-storytelling) Jan 30, 2019 4:08:28 PM We’ve been celebrating National Storytelling Week here at Focus7, gathering around the agency hearth to swap tales of the good old days when marketing was easy; when all a brand needed was a single-minded proposition and a reasonable above-the-line spend. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/01/30/3-tips-for-effective-modern-brand-storytelling) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_92427031.jpg) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [WALKING THE WALK: WHY OUR BRAND REFRESH IS SO IMPORTANT](https://info.focus7int.com/en-gb/2019/01/09/walking-the-walk-why-our-brand-refresh-is-so-important) Jan 9, 2019 3:49:27 PM It’s a perennial problem for creative and strategic agencies everywhere. We’re always busy honing essence, personality, differentiation and the like for our clients. The challenge can be to recognise when it’s time to look inwards to discover whether our own brand needs an injection of fresh thinking. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/01/09/walking-the-walk-why-our-brand-refresh-is-so-important) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/blogbanner9.jpg) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [New Year, Old You: Why Your Brand Needs Evolution not Revolution](https://info.focus7int.com/en-gb/2019/01/02/new-year-old-you-why-your-brand-needs-evolution-not-revolution) Jan 2, 2019 9:10:23 AM The second the clock strikes midnight, and the tipsy voices singing Auld Lang Syne have quieted, the cries of ‘New Year, new me!’ and declarations of resolutions begin. It’s very tempting as a brand to take it as an opportunity to tear out the old and bring in the new, but (even though we’re a brand agency so you’d be forgiven for thinking we’d recommend it) it’s not time to throw the baby out with the bathwater just yet. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2019/01/02/new-year-old-you-why-your-brand-needs-evolution-not-revolution) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/blogbanner1.jpg) [websites,](https://info.focus7int.com/en-gb/tag/websites) [website design,](https://info.focus7int.com/en-gb/tag/website-design) [web design,](https://info.focus7int.com/en-gb/tag/web-design) [website,](https://info.focus7int.com/en-gb/tag/website) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [When Do You Need to Update Your Creative Web Design?](https://info.focus7int.com/en-gb/2018/11/19/when-do-you-need-to-update-your-creative-web-design) Nov 19, 2018 9:51:11 AM You wouldn’t forget to update your shop window for 4 years. As your digital shopfront, updating your creative web design is crucial to the success of your business. To rank highly on search engines, it’s no longer just enough to create a good design and stick with it; the goal posts for best practice and high quality are always moving – you have to move with technology and the changing trends to remain successful. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/11/19/when-do-you-need-to-update-your-creative-web-design) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/blogbanner2.jpg) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [corporate stationery,](https://info.focus7int.com/en-gb/tag/corporate-stationery) [stationery design,](https://info.focus7int.com/en-gb/tag/stationery-design) [design,](https://info.focus7int.com/en-gb/tag/design) [stationery,](https://info.focus7int.com/en-gb/tag/stationery) [graphic design,](https://info.focus7int.com/en-gb/tag/graphic-design) [branding,](https://info.focus7int.com/en-gb/tag/branding) [Creative,](https://info.focus7int.com/en-gb/tag/creative) [brand identity](https://info.focus7int.com/en-gb/tag/brand-identity) ### [5 Things that Make Your Stationery Design Unforgettable](https://info.focus7int.com/en-gb/2018/11/12/5-things-that-make-your-stationery-design-unforgettable) Nov 12, 2018 1:26:57 PM Every time you receive a business card at an exhibition or a letter from a business in the post, you’re presented with another opportunity to judge them – positively or negatively. That’s why your corporate stationery design is more important than many people realise. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/11/12/5-things-that-make-your-stationery-design-unforgettable) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/blogbanner3.jpg) [logo,](https://info.focus7int.com/en-gb/tag/logo) [visual identity,](https://info.focus7int.com/en-gb/tag/visual-identity) [corporate logo,](https://info.focus7int.com/en-gb/tag/corporate-logo) [logo design,](https://info.focus7int.com/en-gb/tag/logo-design) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [How to Create a Brand Logo Design that Beats Your Competitors](https://info.focus7int.com/en-gb/2018/10/30/how-to-create-a-brand-logo-design-that-beats-your-competitors) Oct 30, 2018 10:00:23 AM There are so many things to consider when creating a memorable logo, especially as they have such a major impact on how customers perceive brands. Imagine a world with no logos, and how difficult it would be to distinguish between different brands! Creating a brand logo design that knocks your customers off their feet is important to help differentiate you. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/10/30/how-to-create-a-brand-logo-design-that-beats-your-competitors) [1](https://info.focus7int.com/en-gb/tag/creative) [2](https://info.focus7int.com/en-gb/tag/creative/page/2) [3](https://info.focus7int.com/en-gb/tag/creative/page/3) [4](https://info.focus7int.com/en-gb/tag/creative/page/4) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram