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Every business needs a logo – without one, a brand lacks visual identity; there’s no ‘face’ to the name. For example, where would the McDonald’s be without its signature golden arches? The logo is instantly recognisable, even from miles away, and is used to tie the franchise model together.
In today’s digitally-focused world of instant gratification, you could be forgiven for thinking that the time for ‘snail mail’ has passed. An often expensive medium, direct mail sometimes doesn’t seem worth the time and effort – but as any good marketer knows, that couldn’t be further from the truth. It just all depends on how you do it.
Want to present one unified proposition across your entire marketing mix, thereby driving genuine engagement and sales? Developing successful integrated marketing communications might sound like tricky business, but the key to developing a strategy that works is understanding the difference between multiple marketing channels and truly integrated communications.
From email to networking to video – there are so many marketing channels that it can be impossible to know which to prioritise. Particularly considering that what works for another business, even one in your industry, may not necessarily work for you.
As a small to medium sized business owner or senior stakeholder, you’re probably juggling multiple tasks – and most likely plenty of those tasks are things you’d rather not be spending your valuable time on. Infusionsoft CRM can save you time and hassle, allowing you to focus on the things that matter rather than being consumed by daily tasks. Marketing plays a massive role in growing your business, but it can be very time consuming, which is why Infusionsoft eliminates your worries by doing the majority of the work for you.
Branding is all about showing off. We know what you’re thinking: nobody likes a show off! But meek and gentle brands simply won’t get heard in today’s noise. You don’t need to be arrogant or pushy, simply embrace what makes your brand unique!
Creating a new brand is exciting, and it takes a lot of trial and error before you really get it right. But, no matter how amazing or successful your branding may be, it’s important to continually review and develop your brand further to attract new customers and retain your existing ones.
With so little time, and so many tasks to juggle, your brand identity might be towards the bottom of your list of worries. Luckily, we have 5 quick and easy tips for developing a professional brand identity that won’t keep you up at night!
Marketing is like baking. With the right ingredients, measurements and conditions, your recipe is sure to be a success. Find out the 7 ingredients for the perfect marketing mix … or risk a soggy bottom!
Your brand is the foundation of your business. It forms the building blocks that ensure your business is stable and heading for success!