Focus7 Blog

There are so many things to consider when creating a memorable logo, especially as they have such a major impact on how customers perceive brands. Imagine a world with no logos, and how difficult it would be to distinguish between different brands! Creating a brand logo design that knocks your customers off their feet is important to help differentiate you.

Every business needs a logo – without one, a brand lacks visual identity; there’s no ‘face’ to the name. For example, where would the McDonald’s be without its signature golden arches? The logo is instantly recognisable, even from miles away, and is used to tie the franchise model together.