Focus7 Blog

What’s a creative’s biggest fear? For me, it’s the fear of burning out. Of coming into the office, staring at the screen and thinking “*expletive*, I’ve got nothing!”

• • When writing a challenging email (read – trying to disagree with a colleague or client, or when you’re frustrated) remove the addressees while writing. There’s nothing more awkward to recover from than accidentally sending a half-written, mildly insulting, bad grammar email.

It’s easy to write about an idyllic seaside resort, or a luxury car, or a celebrity endorsed make-up line – because these aspirational, emotionally-loaded products sell themselves. But what happens when your product or service isn’t so ‘sexy’? When you’re operating in a traditionally ‘dry’ industry that prizes function over flashy frivolity? Good news: you don’t have to stick with dull content.

For Learning at Work Week, the Focus7 Operations team summarised their learnings in the form of a poem which – we hope you agree – is pretty ingenious!

Every brand has a story to tell but, as a business owner, you’re probably more focused on selling and generating leads than you are on sharing your story. That’s where you’re missing out! By nature as a species that evolved to share knowledge through the spoken word, we exchange stories with others every day, and marketing should be no different. However, it’s important to not confuse telling your brand’s story found on the ‘about’ page of your website, with sharing your brand’s story through every campaign and interaction you have with your customers. It’s the latter that’s really going to make a difference to your marketing.

Are you a business owner, freelancer or blogger wondering how to create a newsletter that people will subscribe to? Great content will position you as the go-to expert in your field: a fantastic sales technique. Here are our 5 tips for creating the ultimate, must read newsletter:

As a marketer, it’s absolutely vital that you create a solid content marketing strategy in order to be successful. A good content plan states exactly why you are creating content, who you are targeting and what makes your business unique in comparison to your competitors. Here are our 6 top tips for developing a successful content marketing strategy:

Throughout history, women have been responsible for some of humanity’s most triumphant inventions and achievements, particularly in Science, Technology, Engineering and Maths, who were unafraid to ask questions and disregard the status quo. This International Women’s Day, discover the stories behind 4 surprising products you didn’t know were invented by women.

This month, in recognition of Mother’s Day on 11th March, we’re celebrating mothers everywhere by honouring them for providing us with support and guidance in life. Here are 6 business qualities we can learn from mothers: