--- title: 5 Things I’ve Learnt as a Junior Content Writer description:   Having studied English Literature and Creative Writing at University, immersing myself in classics works of fiction and children’s stories, entering the commercial world of marketing has been a brand new experience that has taken some getting used to.   Being a writer takes skill; a skill that constantly needs to be challenged and pushed, […] image: https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_484391722-5.jpg --- [![Focus7 logo](https://info.focus7int.com/hs-fs/hubfs/On-Purple-1.jpg?width=1255&height=887&name=On-Purple-1.jpg "Focus7 logo")](https://info.focus7int.com/) Open main menu Close main menu [learning at work](https://info.focus7int.com/en-gb/tag/learning-at-work) [Learning at work week](https://info.focus7int.com/en-gb/tag/learning-at-work-week) [Creative](https://info.focus7int.com/en-gb/tag/creative) [copywriting](https://info.focus7int.com/en-gb/tag/copywriting) # 5 Things I’ve Learnt as a Junior Content Writer [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://info.focus7int.com/en-gb/2018/05/17/5-things-ive-learnt-as-a-junior-content-writer) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://info.focus7int.com/en-gb/2018/05/17/5-things-ive-learnt-as-a-junior-content-writer) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://info.focus7int.com/en-gb/2018/05/17/5-things-ive-learnt-as-a-junior-content-writer) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_484391722-5.jpg)   Having studied English Literature and Creative Writing at University, immersing myself in classics works of fiction and children’s stories, entering the commercial world of marketing has been a brand new experience that has taken some getting used to.   Being a writer takes skill; a skill that constantly needs to be challenged and pushed, but being one doesn’t necessarily mean you can write anything and everything. This was certainly something I discovered upon writing to sell.   ## Here are 5 things I have learnt as a junior content writer:   ### Quantity and quality As a perfectionist, it takes me a while before I’m happy with the work I’ve produced, and even then, I often wish I had written something differently. However, in this industry, whilst it’s vital to proofread your work, deadlines are tight, and learning to pick up the pace whilst maintaining the quality is key.   ### Tone of voice is everything Tone of voice was never something I particularly struggled with, but since working with a range of B2B brands, I have learnt how to adapt my writing to styles completely new to me. It’s normal to have a comfort zone, but practicing different tones has been a great way to challenge myself and flex my writing fingers.   ### Forget the passive voice Writing to sell involves banishing the passive, less persuasive voice. If you use passive voice when writing calls to action, or simply throughout the body of the text, your writing won’t drive readers or customers to take the next step.   ### Get used to criticism We all experience criticism, and it’s the feedback we receive that helps us to improve. Writing is a personal exercise, but in the agency environment, everyone gets a say as to what it is you are writing, and it’s important that they do. Having to rework your draft after feedback to better suit the client toughens you up.   ### Ask, ask again, and then ask again… Having been given the opportunity to write for a range of businesses, such as software development and security companies, some things are more complicated to write about than others and take much longer to understand. The only way to beat a blank word document is to keep asking questions and let others know when you need help.   Overall, working as a content writer has given me the opportunity to write for very different audiences, in many different styles and formats which, for anyone interested in becoming a writer, is a useful skill to possess. ### Leave a Comment ## Related Articles [![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_553725397-min-5.jpg)](https://info.focus7int.com/en-gb/2017/08/16/5-copy-mistakes-that-keep-your-marketing-from-flourishing) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [5 Copy Mistakes That Keep Your Marketing From Flourishing](https://info.focus7int.com/en-gb/2017/08/16/5-copy-mistakes-that-keep-your-marketing-from-flourishing) Creating engaging content isn’t a gift writers are born with; even talented writers struggle when they first take their skills to marketing. Blog posts, email campaigns... [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2017/08/16/5-copy-mistakes-that-keep-your-marketing-from-flourishing) [![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_321230462-2-5.jpg)](https://info.focus7int.com/en-gb/2018/05/16/five-small-but-valuable-things-i-have-learnt-at-work-that-make-me-better-at-my-job-less-stressed-and-more-positive-but-not-so-good-at-writing-concise-headline) [learning at work](https://info.focus7int.com/en-gb/tag/learning-at-work) [Learning at work week](https://info.focus7int.com/en-gb/tag/learning-at-work-week) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Five small but valuable things I have learnt at work that make me better at my job, less stressed and more positive, but not so good at writing concise headlines:](https://info.focus7int.com/en-gb/2018/05/16/five-small-but-valuable-things-i-have-learnt-at-work-that-make-me-better-at-my-job-less-stressed-and-more-positive-but-not-so-good-at-writing-concise-headline) - - When writing a challenging email *(read – trying to disagree with a colleague or client, or when you’re frustrated)* remove the addressees while writing. 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