5 Things I’ve Learnt as a Junior Content Writer
Posts about:
copywriting
5 Tips For Writing Great Copy About An ‘Unsexy’ Solution
It’s easy to write about an idyllic seaside resort, or a luxury car, or a celebrity endorsed make-up line – because these aspirational, emotionally-loaded products sell themselves. But what happens when your product or service isn’t so ‘sexy’? When you’re operating in a traditionally ‘dry’ industry that prizes function over flashy frivolity? Good news: you don’t have to stick with dull content.