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You wouldn’t forget to update your shop window for 4 years. As your digital shopfront, updating your creative web design is crucial to the success of your business. To rank highly on search engines, it’s no longer just enough to create a good design and stick with it; the goal posts for best practice and high quality are always moving – you have to move with technology and the changing trends to remain successful.
As a start-up business, your priority is most likely to drive sales, increase profit and generate new leads. However, whilst this is important in order to become a successful business, it is just as crucial to invest in your brand, especially online, to increase your opportunities and reach out to new business. Building your brand online does takes time, and it’s likely you won’t see results overnight, but if you get it right, the results will be worth it. Here are 6 easy ways to build your brand online: