--- title: Marketing Trends and Advice from Focus7 | Milda Rowlinson (5) description: Marketing Trends, Marketing Advice, Personal Brand, Business Brand, Purpose, Growth, CRM, Automation, Training (5) --- [![Focus7 logo](https://info.focus7int.com/hs-fs/hubfs/On-Purple-1.jpg?width=1255&height=887&name=On-Purple-1.jpg "Focus7 logo")](https://info.focus7int.com/) Open main menu Close main menu # Focus7 Blog Select Category A blog about blogs ad formats Apprenticeships armed forces army artificial intelligence B2B b2c marketing B2P bloggers BoB Brand brand agency brand development brand guidelines brand identity brand refresh brand strategy brand workshop branding branding agency brandmeansbusiness brands british army leadership building a brand business business growth business leadership business plan business planning business strategy business tips campaign marketing campaigns christmas christmas season coaching content content marketing content strategy copy copywriting corporate branding corporate logo corporate stationery Creative creativity crm customer customer experience customer lifetime value customer relationships customers Data protection David Langdown design design agency digital digital ads digital campaigns digital marketing direct mail DNA Easter email marketing emails female empowerment feminism focus7 focus7 international focused GDPR gender equality google algorithm graphic design grinch growth guidelines holidays ICO influencers Infusionsoft infusionsoft crm infusionsoft integration integrated marketing campaigns integrated marketing communications integrations international women's day IWD iwd 2019 key performance indicators KPIs ladder leadership leadership & management learning at work Learning at work week local marketing logo logo design marketing marketing channels marketing communications marketing mix marketing strategy marketing trends masterclass mental health mental health awareness mental health week Michael McGrath mother's day motivate your team motivation Muscular Dystrophy News newsletter online online ads online experience photography photos pioneering women planning press for progress print print marketing Productivity rebrand rebranding rememberance day search engine rankings seasonality SEO sexism small business social social media social media tips stationery stationery design strategic management Strategy streaming team motivation Technical TEDx The Muscle Help Foundation the power of the polar hug tone of voice trends types of ads ui ui design User Experience User Experience design user interface USP UX UX design valentines veterans video video marketing videos visual identity web design website website design websites wellbeing winter wordpress wordpress integration workshops youtube Posts by: ## Milda Rowlinson ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_591065876-5.jpg) [digital,](https://info.focus7int.com/en-gb/tag/digital) [Strategy](https://info.focus7int.com/en-gb/tag/strategy) ### [GDPR is Here: Are You Taking Action Yet?](https://info.focus7int.com/en-gb/2018/05/21/gdpr-is-here-are-you-taking-action-yet) May 21, 2018 9:25:23 AM With GDPR about to hit this Friday, there’s no excuse to not be taking steps towards compliance. Failure to do so will now result in hefty fines, but don’t panic: as long as you can demonstrate that you’re moving towards compliance, the ICO (Information Commissioner’s Office) are more likely to be lenient. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/05/21/gdpr-is-here-are-you-taking-action-yet) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_554220160-5.jpg) [Technical](https://info.focus7int.com/en-gb/tag/technical) ### [5 top tips to Stress Release and Productivity](https://info.focus7int.com/en-gb/2018/05/18/5-top-tips-to-stress-release-and-productivity) May 18, 2018 10:46:54 AM Here are our 5 top tips for managing stress and productivity in the office: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/05/18/5-top-tips-to-stress-release-and-productivity) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_695383570-5.jpg) [design agency,](https://info.focus7int.com/en-gb/tag/design-agency) [creativity,](https://info.focus7int.com/en-gb/tag/creativity) [graphic design,](https://info.focus7int.com/en-gb/tag/graphic-design) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Creativity on tap – How to stay creative between the hours of 9 and 5:30](https://info.focus7int.com/en-gb/2018/05/18/creativity-on-tap-how-to-stay-creative-between-the-hours-of-9-and-530) May 18, 2018 10:45:25 AM What’s a creative’s biggest fear? For me, it’s the fear of burning out. Of coming into the office, staring at the screen and thinking *“\*expletive\*, I’ve got nothing!”* [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/05/18/creativity-on-tap-how-to-stay-creative-between-the-hours-of-9-and-530) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_484391722-5.jpg) [learning at work,](https://info.focus7int.com/en-gb/tag/learning-at-work) [Learning at work week,](https://info.focus7int.com/en-gb/tag/learning-at-work-week) [Creative,](https://info.focus7int.com/en-gb/tag/creative) [copywriting](https://info.focus7int.com/en-gb/tag/copywriting) ### [5 Things I’ve Learnt as a Junior Content Writer](https://info.focus7int.com/en-gb/2018/05/17/5-things-ive-learnt-as-a-junior-content-writer) May 17, 2018 1:06:59 PM   [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/05/17/5-things-ive-learnt-as-a-junior-content-writer) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_321230462-2-5.jpg) [learning at work,](https://info.focus7int.com/en-gb/tag/learning-at-work) [Learning at work week,](https://info.focus7int.com/en-gb/tag/learning-at-work-week) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Five small but valuable things I have learnt at work that make me better at my job, less stressed and more positive, but not so good at writing concise headlines:](https://info.focus7int.com/en-gb/2018/05/16/five-small-but-valuable-things-i-have-learnt-at-work-that-make-me-better-at-my-job-less-stressed-and-more-positive-but-not-so-good-at-writing-concise-headline) May 16, 2018 9:28:06 AM - - When writing a challenging email *(read – trying to disagree with a colleague or client, or when you’re frustrated)* remove the addressees while writing. There’s nothing more awkward to recover from than accidentally sending a half-written, mildly insulting, bad grammar email.   [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/05/16/five-small-but-valuable-things-i-have-learnt-at-work-that-make-me-better-at-my-job-less-stressed-and-more-positive-but-not-so-good-at-writing-concise-headline) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_763216597-5.jpg) [copy,](https://info.focus7int.com/en-gb/tag/copy) [Creative,](https://info.focus7int.com/en-gb/tag/creative) [copywriting](https://info.focus7int.com/en-gb/tag/copywriting) ### [5 Tips For Writing Great Copy About An ‘Unsexy’ Solution](https://info.focus7int.com/en-gb/2018/05/15/5-tips-for-writing-great-copy-about-an-unsexy-solution) May 15, 2018 11:21:50 AM It’s easy to write about an idyllic seaside resort, or a luxury car, or a celebrity endorsed make-up line – because these aspirational, emotionally-loaded products sell themselves. But what happens when your product or service isn’t so ‘sexy’? When you’re operating in a traditionally ‘dry’ industry that prizes function over flashy frivolity? Good news: you don’t have to stick with dull content. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/05/15/5-tips-for-writing-great-copy-about-an-unsexy-solution) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_694136761-6.jpg) [learning at work,](https://info.focus7int.com/en-gb/tag/learning-at-work) [Learning at work week,](https://info.focus7int.com/en-gb/tag/learning-at-work-week) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [Learning at Work: An Ode to Operations](https://info.focus7int.com/en-gb/2018/05/14/learning-at-work-an-ode-to-operations) May 14, 2018 11:01:51 AM For Learning at Work Week, the Focus7 Operations team summarised their learnings in the form of a poem which – we hope you agree – is pretty ingenious! [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/05/14/learning-at-work-an-ode-to-operations) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_512149975-6.jpg) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [5 Easy Ways to Share Your Brand’s Story](https://info.focus7int.com/en-gb/2018/05/03/5-easy-ways-to-share-your-brands-story) May 3, 2018 10:43:53 AM Every brand has a story to tell but, as a business owner, you’re probably more focused on selling and generating leads than you are on sharing your story. That’s where you’re missing out! By nature as a species that evolved to share knowledge through the spoken word, we exchange stories with others every day, and marketing should be no different. However, it’s important to not confuse telling your brand’s story found on the ‘about’ page of your website, with sharing your brand’s story through every campaign and interaction you have with your customers. It’s the latter that’s really going to make a difference to your marketing. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/05/03/5-easy-ways-to-share-your-brands-story) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_1040074906-5.jpg) [Data protection,](https://info.focus7int.com/en-gb/tag/data-protection) [ICO,](https://info.focus7int.com/en-gb/tag/ico) [digital,](https://info.focus7int.com/en-gb/tag/digital) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [GDPR](https://info.focus7int.com/en-gb/tag/gdpr) ### [What Is GDPR All About? – How to Get Started](https://info.focus7int.com/en-gb/2018/04/26/what-is-gdpr-all-about-how-to-get-started) Apr 26, 2018 9:44:51 AM The General Data Protection Regulation ([GDPR](https://www.eugdpr.org/)) is a European Union directive that will come into force on 25 May 2018. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/04/26/what-is-gdpr-all-about-how-to-get-started) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_1064444672-5.jpg) [digital,](https://info.focus7int.com/en-gb/tag/digital) [google algorithm](https://info.focus7int.com/en-gb/tag/google-algorithm) ### [4 Ways to Prepare for the Google Algorithm Change](https://info.focus7int.com/en-gb/2018/04/24/4-ways-to-prepare-for-the-google-algorithm-change) Apr 24, 2018 10:44:26 AM This July, Google’s algorithm is changing and it’s slow-loading mobile sites that will suffer. Loading speed will now be used as a metric for mobile search result ranking, so if you begin to notice a decline in your website’s ranking for terms you used to appear highly on, it’s probably due to its loading speed. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/04/24/4-ways-to-prepare-for-the-google-algorithm-change) [3](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/3) [4](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/4) [5](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/5) [6](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/6) [7](https://info.focus7int.com/en-gb/author/milda-rowlinson/page/7) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram