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Every time you receive a business card at an exhibition or a letter from a business in the post, you’re presented with another opportunity to judge them – positively or negatively. That’s why your corporate stationery design is more important than many people realise.
There are so many things to consider when creating a memorable logo, especially as they have such a major impact on how customers perceive brands. Imagine a world with no logos, and how difficult it would be to distinguish between different brands! Creating a brand logo design that knocks your customers off their feet is important to help differentiate you.
Every business needs a logo – without one, a brand lacks visual identity; there’s no ‘face’ to the name. For example, where would the McDonald’s be without its signature golden arches? The logo is instantly recognisable, even from miles away, and is used to tie the franchise model together.
In today’s digitally-focused world of instant gratification, you could be forgiven for thinking that the time for ‘snail mail’ has passed. An often expensive medium, direct mail sometimes doesn’t seem worth the time and effort – but as any good marketer knows, that couldn’t be further from the truth. It just all depends on how you do it.
Want to present one unified proposition across your entire marketing mix, thereby driving genuine engagement and sales? Developing successful integrated marketing communications might sound like tricky business, but the key to developing a strategy that works is understanding the difference between multiple marketing channels and truly integrated communications.
From email to networking to video – there are so many marketing channels that it can be impossible to know which to prioritise. Particularly considering that what works for another business, even one in your industry, may not necessarily work for you.
Your marketing will only ever be as good as the strategy that directs it. Find out what a marketing strategy is, why you need one… and what you really shouldn’t do.
When you are planning your marketing activities, are you absolutely clear about what you are trying to achieve? Have you considered how to determine whether your activities are working or not? After all, you can’t manage what you can’t measure! Objectives can make or break a marketing campaign; now here’s how to set them.
Writing a business plan can be very daunting, especially if you have no idea where to start, or what to include. Whilst there are many ways to approach writing and presenting your business plan, there are a number of elements that should be included as standard: an executive summary, a description of your product or service, a marketing model, an operations plan, a financial plan, and a review of your industry.
When creating a business plan, it’s not always necessary to write the whole thing in one go. In fact, sometimes it’s more beneficial to create a business plan outline, highlighting the key elements of your business, and filling in the remaining gaps as you go.