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With so little time, and so many tasks to juggle, your brand identity might be towards the bottom of your list of worries. Luckily, we have 5 quick and easy tips for developing a professional brand identity that won’t keep you up at night!
Your brand is the foundation of your business. It forms the building blocks that ensure your business is stable and heading for success!
Every brand has a story to tell but, as a business owner, you’re probably more focused on selling and generating leads than you are on sharing your story. That’s where you’re missing out! By nature as a species that evolved to share knowledge through the spoken word, we exchange stories with others every day, and marketing should be no different. However, it’s important to not confuse telling your brand’s story found on the ‘about’ page of your website, with sharing your brand’s story through every campaign and interaction you have with your customers. It’s the latter that’s really going to make a difference to your marketing.
As a start-up business, your priority is most likely to drive sales, increase profit and generate new leads. However, whilst this is important in order to become a successful business, it is just as crucial to invest in your brand, especially online, to increase your opportunities and reach out to new business. Building your brand online does takes time, and it’s likely you won’t see results overnight, but if you get it right, the results will be worth it. Here are 6 easy ways to build your brand online:
As a business owner, you’re probably quite certain of how you want your brand to be presented. But when brand consistency is a crucial element of raising recognition and ultimately trust in your customers, can you afford to stray away from the identity of your brand?