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The second the clock strikes midnight, and the tipsy voices singing Auld Lang Syne have quieted, the cries of ‘New Year, new me!’ and declarations of resolutions begin. It’s very tempting as a brand to take it as an opportunity to tear out the old and bring in the new, but (even though we’re a brand agency so you’d be forgiven for thinking we’d recommend it) it’s not time to throw the baby out with the bathwater just yet.
There are so many things to consider when creating a memorable logo, especially as they have such a major impact on how customers perceive brands. Imagine a world with no logos, and how difficult it would be to distinguish between different brands! Creating a brand logo design that knocks your customers off their feet is important to help differentiate you.
Every business needs a logo – without one, a brand lacks visual identity; there’s no ‘face’ to the name. For example, where would the McDonald’s be without its signature golden arches? The logo is instantly recognisable, even from miles away, and is used to tie the franchise model together.
Creating a new brand is exciting, and it takes a lot of trial and error before you really get it right. But, no matter how amazing or successful your branding may be, it’s important to continually review and develop your brand further to attract new customers and retain your existing ones.
Your brand is the foundation of your business. It forms the building blocks that ensure your business is stable and heading for success!
Every brand has a story to tell but, as a business owner, you’re probably more focused on selling and generating leads than you are on sharing your story. That’s where you’re missing out! By nature as a species that evolved to share knowledge through the spoken word, we exchange stories with others every day, and marketing should be no different. However, it’s important to not confuse telling your brand’s story found on the ‘about’ page of your website, with sharing your brand’s story through every campaign and interaction you have with your customers. It’s the latter that’s really going to make a difference to your marketing.
As a start-up business, your priority is most likely to drive sales, increase profit and generate new leads. However, whilst this is important in order to become a successful business, it is just as crucial to invest in your brand, especially online, to increase your opportunities and reach out to new business. Building your brand online does takes time, and it’s likely you won’t see results overnight, but if you get it right, the results will be worth it. Here are 6 easy ways to build your brand online:
Visual communication is important in any business, and it’s what really helps to sell a service or product. For that reason, photography is becoming more and more important, especially when marketing your brand. Research has shown that visuals can increase your audience’s willingness to continue reading your content by 80%, so here are 6 other reasons why photography matters:
As a business owner, you’re probably quite certain of how you want your brand to be presented. But when brand consistency is a crucial element of raising recognition and ultimately trust in your customers, can you afford to stray away from the identity of your brand?