---
title: Some time for you in the New Year
description: Our love for brand brought us together with Business of Brand (BoB) and its founders Linzi Boyd, a leading brand guru, and Darren Shirlaw, an internationally regarded economist. Having worked with them for more than two years, we are delighted to have formed a partnership with Business of Brand (BoB) to deliver their exceptional Business […]
image: https://info.focus7int.com/hubfs/Imported_Blog_Media/up_shoulders_blog_min-1.jpg
---

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# Some time for you in the New Year

[Focus7 International](https://info.focus7int.com/en-gb/author/focus7-international)

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Our love for brand brought us together with Business of Brand (BoB) and its founders Linzi Boyd, a leading brand guru, and Darren Shirlaw, an internationally regarded economist. Having worked with them for more than two years, **we are delighted to have formed a partnership with** [Business of Brand](https://businessofbrand.com/) **(BoB)** to deliver their exceptional Business Brand DNA, Personal Brand and L&D Growth Programs. 

And in the New Year we are delighted to be able to offer the following, which adds to the mix of our Brand and Business growth programs.

### **Brand DNA**

Often the precursor to our Brand Activation workshop – we teach you how to define your purpose-led vision for growth, identify the trends and patterns in your industry, the market gaps and understand how to make strategic brand choices. We also help you to identify your brand assets to **create a profitable and sustainable business model**.

### **Personal Brand**

All you need to discover and build your personal brand profile and turn it into an asset. Building your personal brand is not about self-promotion, it’s about authentically highlighting what is exceptional about you and learning how to apply and accentuate it in the marketplace to create pull, through your unique voice and networks. **People buy into people** more than they do business brands. Now is the time to build your personal brand within your sector, your industry and maybe beyond – whatever your choice, we will help you get there.

### **L&D Program**

Designed specifically to support business owners as they navigate the current **‘L shaped recession’** and position them to **drive into growth** when the anticipated decade of recovery and strong growth begins in September 2021. This facilitated program will guide you through the shock, recovery and rebuild phases of recession and position you to take maximum advantage when the economy returns to growth.

Watch this space for more information, the new year brings a lot of exciting prospects and we are very much looking forward to sharing these new courses with you all. Make sure you get some time for you. 

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