Focus7 Blog

You often hear people say, “don’t look back” but at Focus7 we believe that in order to build your personal or business brand, that is exactly what you should do.

Our love for brand brought us together with Business of Brand (BoB) and its founders Linzi Boyd, a leading brand guru, and Darren Shirlaw, an internationally regarded economist. Having worked with them for more than two years, we are delighted to have formed a partnership with Business of Brand (BoB) to deliver their exceptional Business Brand DNA, Personal Brand and L&D Growth Programs. 

What if we came together, uniting people around the world to be seen and heard regardless of where they live or the demographic they are in; people standing for the face of modern business and the face of the modern world?

Each year, new words get added into the dictionary as language evolves. It will come as no surprise that in 2020 the words that came into popular usage included coronavirus, covid, furlough, lockdown and social distancing. 

Wouldn’t it be great if someone could categorically tell all of us business owners and entrepreneurs when everything is going to get better, when everything is going to go back to normal, then we would know there was an end in sight and everything would be okay! Imagine that … 

In a year full of adversity and challenge an amazing line up of finalists for The Best Business Women Awards have been announced for 2020. This is cause for celebration as most businesses have faced their most turbulent year yet.

You cannot have failed to notice we are well and truly into the campaign season. 

This morning I attended Mark Ritson’s mini MBA ‘The twelve traits of great Marketeers’.  If you’ve not read Marketing Week you may not have heard of him, however many will have.  He is their Virtual Marketing Professor, with super credentials, and a leading authority on Marketing and Brand (to give him a plug). And his columns and LinkedIn posts are certainly never dull! This morning’s webinar was a very enjoyable experience too.

There has been so much talk over the last few weeks about Diversity and Inclusion as the Black Lives Matter campaign has been so impactful and present on our news and social media feeds. You will have noticed that many larger companies, and certainly USA based companies, have made a statement supporting the BLM movement. But what can we do as Small and Medium Enterprises within the UK to show our support when it really matters?

I’ve almost given up on watching the news, discussing politics and reading articles on how the impact of the pandemic will deliver a devastating recession. Yep, tick, got that! I know nothing will be the same, I know I wasn’t ready personally or professionally to be plunged into this crisis and like so many others, my way of life and business have taken a hit.