Focus7 Blog

Your brand is the foundation of your business. It forms the building blocks that ensure your business is stable and heading for success!

With GDPR about to hit this Friday, there’s no excuse to not be taking steps towards compliance. Failure to do so will now result in hefty fines, but don’t panic: as long as you can demonstrate that you’re moving towards compliance, the ICO (Information Commissioner’s Office) are more likely to be lenient.

Here are our 5 top tips for managing stress and productivity in the office:

What’s a creative’s biggest fear? For me, it’s the fear of burning out. Of coming into the office, staring at the screen and thinking “*expletive*, I’ve got nothing!”

• • When writing a challenging email (read – trying to disagree with a colleague or client, or when you’re frustrated) remove the addressees while writing. There’s nothing more awkward to recover from than accidentally sending a half-written, mildly insulting, bad grammar email.

It’s easy to write about an idyllic seaside resort, or a luxury car, or a celebrity endorsed make-up line – because these aspirational, emotionally-loaded products sell themselves. But what happens when your product or service isn’t so ‘sexy’? When you’re operating in a traditionally ‘dry’ industry that prizes function over flashy frivolity? Good news: you don’t have to stick with dull content.

For Learning at Work Week, the Focus7 Operations team summarised their learnings in the form of a poem which – we hope you agree – is pretty ingenious!

Every brand has a story to tell but, as a business owner, you’re probably more focused on selling and generating leads than you are on sharing your story. That’s where you’re missing out! By nature as a species that evolved to share knowledge through the spoken word, we exchange stories with others every day, and marketing should be no different. However, it’s important to not confuse telling your brand’s story found on the ‘about’ page of your website, with sharing your brand’s story through every campaign and interaction you have with your customers. It’s the latter that’s really going to make a difference to your marketing.

The General Data Protection Regulation (GDPR) is a European Union directive that will come into force on 25 May 2018.