--- title: Marketing Trends and Advice from Focus7 (9) description: Marketing Trends, Marketing Advice, Personal Brand, Business Brand, Purpose, Growth, CRM, Automation, Training (9) --- [![Focus7 logo](https://info.focus7int.com/hs-fs/hubfs/On-Purple-1.jpg?width=1255&height=887&name=On-Purple-1.jpg "Focus7 logo")](https://info.focus7int.com/) Open main menu Close main menu # Focus7 Blog Select Category A blog about blogs ad formats Apprenticeships armed forces army artificial intelligence B2B b2c marketing B2P bloggers BoB Brand brand agency brand development brand guidelines brand identity brand refresh brand strategy brand workshop branding branding agency brandmeansbusiness brands british army leadership building a brand business business growth business leadership business plan business planning business strategy business tips campaign marketing campaigns christmas christmas season coaching content content marketing content strategy copy copywriting corporate branding corporate logo corporate stationery Creative creativity crm customer customer experience customer lifetime value customer relationships customers Data protection David Langdown design design agency digital digital ads digital campaigns digital marketing direct mail DNA Easter email marketing emails female empowerment feminism focus7 focus7 international focused GDPR gender equality google algorithm graphic design grinch growth guidelines holidays ICO influencers Infusionsoft infusionsoft crm infusionsoft integration integrated marketing campaigns integrated marketing communications integrations international women's day IWD iwd 2019 key performance indicators KPIs ladder leadership leadership & management learning at work Learning at work week local marketing logo logo design marketing marketing channels marketing communications marketing mix marketing strategy marketing trends masterclass mental health mental health awareness mental health week Michael McGrath mother's day motivate your team motivation Muscular Dystrophy News newsletter online online ads online experience photography photos pioneering women planning press for progress print print marketing Productivity rebrand rebranding rememberance day search engine rankings seasonality SEO sexism small business social social media social media tips stationery stationery design strategic management Strategy streaming team motivation Technical TEDx The Muscle Help Foundation the power of the polar hug tone of voice trends types of ads ui ui design User Experience User Experience design user interface USP UX UX design valentines veterans video video marketing videos visual identity web design website website design websites wellbeing winter wordpress wordpress integration workshops youtube ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_264200777-5.jpg) [social,](https://info.focus7int.com/en-gb/tag/social) [emails,](https://info.focus7int.com/en-gb/tag/emails) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [email marketing,](https://info.focus7int.com/en-gb/tag/email-marketing) [brand development,](https://info.focus7int.com/en-gb/tag/brand-development) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [branding,](https://info.focus7int.com/en-gb/tag/branding) [website](https://info.focus7int.com/en-gb/tag/website) ### [6 Easy Ways to Build Your Brand Online As a Start-Up](https://info.focus7int.com/en-gb/2018/02/06/6-easy-ways-build-brand-online-start) Feb 6, 2018 10:15:23 AM As a start-up business, your priority is most likely to drive sales, increase profit and generate new leads. However, whilst this is important in order to become a successful business, it is just as crucial to invest in your brand, especially online, to increase your opportunities and reach out to new business. Building your brand online does takes time, and it’s likely you won’t see results overnight, but if you get it right, the results will be worth it. Here are 6 easy ways to build your brand online: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/02/06/6-easy-ways-build-brand-online-start) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_776410459-5-1.jpg) [photos,](https://info.focus7int.com/en-gb/tag/photos) [brand development,](https://info.focus7int.com/en-gb/tag/brand-development) [Brand,](https://info.focus7int.com/en-gb/tag/brand) [Creative,](https://info.focus7int.com/en-gb/tag/creative) [photography](https://info.focus7int.com/en-gb/tag/photography) ### [6 Reasons Why Photography Matters to Your Brand](https://info.focus7int.com/en-gb/2018/01/30/6-reasons-photography-matters-brand) Jan 30, 2018 10:00:42 AM Visual communication is important in any business, and it’s what really helps to sell a service or product. For that reason, photography is becoming more and more important, especially when marketing your brand. Research has shown that visuals can increase your audience’s willingness to continue reading your content by 80%, so here are 6 other reasons why photography matters: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/01/30/6-reasons-photography-matters-brand) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/v2socialmediatips_shutterstock_322192988-5.jpg) [social media tips,](https://info.focus7int.com/en-gb/tag/social-media-tips) [digital,](https://info.focus7int.com/en-gb/tag/digital) [social media,](https://info.focus7int.com/en-gb/tag/social-media) [customer relationships,](https://info.focus7int.com/en-gb/tag/customer-relationships) [brands](https://info.focus7int.com/en-gb/tag/brands) ### [Top 10 Social Media Tips for Improving Your Brands Customer Relationships](https://info.focus7int.com/en-gb/2018/01/25/top-10-social-media-tips-improving-brands-customer-relationships) Jan 25, 2018 1:29:39 PM Managing your social media channels is like being in a committed relationship. It takes time, patience, effort and most importantly, great communication skills to be successful. Without putting in the hard work, you won’t see the results – but building relationships doesn’t have to be difficult, or laborious. Here are our 10 top tips for improving your brand and customer relationships: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/01/25/top-10-social-media-tips-improving-brands-customer-relationships) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_727609315-5.jpg) [types of ads,](https://info.focus7int.com/en-gb/tag/types-of-ads) [ad formats,](https://info.focus7int.com/en-gb/tag/ad-formats) [customer experience,](https://info.focus7int.com/en-gb/tag/customer-experience) [digital,](https://info.focus7int.com/en-gb/tag/digital) [online ads,](https://info.focus7int.com/en-gb/tag/online-ads) [online experience,](https://info.focus7int.com/en-gb/tag/online-experience) [digital ads](https://info.focus7int.com/en-gb/tag/digital-ads) ### [How to Improve Your Consumers’ Online Experience with Better Ads](https://info.focus7int.com/en-gb/2018/01/23/how-to-improve-your-consumers-online-experience-with-better-ads) Jan 23, 2018 9:35:54 AM As the web has grown, so has online advertising. However, the emergence of ad blocking shows that many consumers are frustrated by the amount of disruptive ads popping up on their browser, delaying their access to content and creating a negative online experience. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/01/23/how-to-improve-your-consumers-online-experience-with-better-ads) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_357711935-5.jpg) [digital,](https://info.focus7int.com/en-gb/tag/digital) [digital campaigns,](https://info.focus7int.com/en-gb/tag/digital-campaigns) [Creative,](https://info.focus7int.com/en-gb/tag/creative) [campaign marketing](https://info.focus7int.com/en-gb/tag/campaign-marketing) ### [4 Tips for Creating Campaigns That Deliver](https://info.focus7int.com/en-gb/2018/01/16/4-tips-creating-campaigns-deliver) Jan 16, 2018 9:25:29 AM Coming up with ideas for campaigns can be difficult. It’s not as simple as choosing a theme or idea and running with it – there is so much you have to consider. Before finalising your campaign brief, it’s important you take into account your budget, what you want the campaign to achieve, what your message is, who your audience are, and exactly what form your campaign will take. Here are four tips for helping you to create campaigns that deliver: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/01/16/4-tips-creating-campaigns-deliver) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_68816548-5.jpg) [strategic management,](https://info.focus7int.com/en-gb/tag/strategic-management) [leadership,](https://info.focus7int.com/en-gb/tag/leadership) [business strategy,](https://info.focus7int.com/en-gb/tag/business-strategy) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [british army leadership,](https://info.focus7int.com/en-gb/tag/british-army-leadership) [business leadership](https://info.focus7int.com/en-gb/tag/business-leadership) ### [5 Leadership Lessons from the British Army – Exercise Executive Leader Training](https://info.focus7int.com/en-gb/2018/01/09/5-leadership-lessons-from-the-british-army-exercise-executive-leader-training) Jan 9, 2018 1:22:51 PM Two of the Focus7 team, Jen Denman and Beth Alexander, braved the bracing winter weather to take part in Exercise Executive Leader – a training course designed to impart leadership lessons as taught in the British Army. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/01/09/5-leadership-lessons-from-the-british-army-exercise-executive-leader-training) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/v2edited_2-1-18_shutterstock_403991497-5.png) [marketing,](https://info.focus7int.com/en-gb/tag/marketing) [customer lifetime value,](https://info.focus7int.com/en-gb/tag/customer-lifetime-value) [content marketing,](https://info.focus7int.com/en-gb/tag/content-marketing) [emails,](https://info.focus7int.com/en-gb/tag/emails) [campaigns,](https://info.focus7int.com/en-gb/tag/campaigns) [trends,](https://info.focus7int.com/en-gb/tag/trends) [customers,](https://info.focus7int.com/en-gb/tag/customers) [marketing trends,](https://info.focus7int.com/en-gb/tag/marketing-trends) [customer,](https://info.focus7int.com/en-gb/tag/customer) [GDPR,](https://info.focus7int.com/en-gb/tag/gdpr) [influencers,](https://info.focus7int.com/en-gb/tag/influencers) [email marketing,](https://info.focus7int.com/en-gb/tag/email-marketing) [artificial intelligence,](https://info.focus7int.com/en-gb/tag/artificial-intelligence) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [5 Marketing Trends to Look Out For This Year](https://info.focus7int.com/en-gb/2018/01/02/5-marketing-trends-look-year) Jan 2, 2018 11:02:16 AM With a brand New Year ahead, comes brand new, growing marketing trends. For your business to stay ahead of the ever-changing trends, it is important to remain aware of any new legislations, or influences that could impact your marketing. Here are our top five marketing trends to look out for this year: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2018/01/02/5-marketing-trends-look-year) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/v2-xmasgrinch-shutterstock_744457555-5.png) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [christmas season,](https://info.focus7int.com/en-gb/tag/christmas-season) [grinch,](https://info.focus7int.com/en-gb/tag/grinch) [christmas,](https://info.focus7int.com/en-gb/tag/christmas) [business](https://info.focus7int.com/en-gb/tag/business) ### [How the Grinch Stole Business](https://info.focus7int.com/en-gb/2017/12/20/grinch-stole-business) Dec 20, 2017 12:51:05 PM When it comes to business, there is a thing or two we could learn from Dr Seuss’s Christmas classic character, the Grinch. Although not the most likely role model, what with his plan to sabotage the festive holiday and his refusal to follow rules, there is no denying that many of his qualities would go a long way in business. Here are 5 ways the Grinch stole business: [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2017/12/20/grinch-stole-business) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/shutterstock_317889971-5.jpg) [Creative](https://info.focus7int.com/en-gb/tag/creative) ### [5 Storytelling Tips to Enhance your Content Marketing](https://info.focus7int.com/en-gb/2017/12/12/5-storytelling-tips-enhance-content-marketing) Dec 12, 2017 11:08:07 AM Have you ever wondered what makes for killer content marketing? The answer is simple – tell a story. Storytelling is an extremely effective way to engage with your audience, make an impact and stand out from the crowd. Storytelling isn’t always easy, and it doesn’t come naturally to everyone, but by adhering to these simple rules, you’ll be churning out content in no time. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2017/12/12/5-storytelling-tips-enhance-content-marketing) ![](https://info.focus7int.com/hubfs/Imported_Blog_Media/5-12-xmasimage-5.png) [focused,](https://info.focus7int.com/en-gb/tag/focused) [growth,](https://info.focus7int.com/en-gb/tag/growth) [holidays,](https://info.focus7int.com/en-gb/tag/holidays) [Strategy,](https://info.focus7int.com/en-gb/tag/strategy) [christmas season,](https://info.focus7int.com/en-gb/tag/christmas-season) [motivation,](https://info.focus7int.com/en-gb/tag/motivation) [christmas,](https://info.focus7int.com/en-gb/tag/christmas) [business,](https://info.focus7int.com/en-gb/tag/business) [coaching,](https://info.focus7int.com/en-gb/tag/coaching) [business tips](https://info.focus7int.com/en-gb/tag/business-tips) ### [4 Tips For Staying Motivated This Christmas Season](https://info.focus7int.com/en-gb/2017/12/05/4-tips-staying-motivated-christmas-season) Dec 5, 2017 9:30:35 AM The Christmas season is a time to celebrate and spread festive cheer throughout the workplace. However, with only a few short weeks until the big day, and with so many things to get done, many of us feel overwhelmed and deflated. Fortunately, there are a few things we can do to improve our work ethic and survive the Christmas season. [Milda Rowlinson](https://info.focus7int.com/en-gb/author/milda-rowlinson) [Read more](https://info.focus7int.com/en-gb/2017/12/05/4-tips-staying-motivated-christmas-season) [7](https://info.focus7int.com/en-gb/page/7) [8](https://info.focus7int.com/en-gb/page/8) [9](https://info.focus7int.com/en-gb/page/9) [10](https://info.focus7int.com/en-gb/page/10) [11](https://info.focus7int.com/en-gb/page/11) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram